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About Catherine
Catherine is a writer with very diverse experience. She is excellent writing corporate communications pieces with a warm, yet assured tone. Catherine has a wonderful blend of both print and online experience and is adept at navigating SEO into her content. She has written both long-form and brochure-length copy including blog copy, trade magazine articles, corporate newsletters, and website copy. She is familiar with using Wordpress, Photoshop, HTML, and is skilled with using social media to assist businesses in promotion via Twitter, LinkedIn, and Facebok.
Posts by Catherine
How Do I Choose Between Jobs?
Perhaps now that the economy has been on the rebound, things are going so well that you have more than one project available to you. All other things being equal, you’d probably pick the one that pays more. What other criteria should you consider? If the position lets you use new skills or obtain new [...]
How to Find User Interface Designers That Fit Company Budgets
Your best choices to find User Interface Designers that fit your company budget probably depend on the answers to at least three questions. 1. How strong or lean is your budget for one or more design jobs? 2. What level of interface design professional do you believe you need? 3. Can you write a winning [...]
Learning Freelance Web Design
If you want to learn how to take your freelance Web design skills to the next level, consider offering your services to a more established freelancer as a sub-contract position. Sub-contracting is where a freelance Web designer accepts a job and outsources some of the work to a fellow freelance designer. This kind of freelance [...]
How Much Should I Stay In Touch During a Project?
When working on a project, particularly off-site, you're often faced with the question of how much communication to have with your supervisor. It's best to clarify expectations at the beginning by asking something like "Whom should I call if I have questions?" Some supervisors will volunteer to check in regularly, and will want updates on [...]
Teaming Up for Freelance Success
A freelance graphic designer in a difficult market may need to get creative when it comes to finding clients. Fortunately, designers are already creative! One of the best ways to build your clientele is to join forces with someone in a related field. A designer and copywriter might market themselves as a team. A graphic [...]
Successful Brochure Design Tips
A freelance graphic designer working on a business brochure must first understand the target audience for the brochure, and create designs with that audience in mind. This can be as simple as using larger type to appeal to older people. Here are some other tips for you to use when designing a brochure: Understand the [...]
Primary Talents That User Interface Design Professionals Bring to Companies
User Interface Design professionals can bring a variety of valuable skills to your company. Here are a few of the primary talents you should look for when hiring Interface Designers. • Excellent concept of graphic design. Beyond simple technical expertise, candidates should display an understanding of the interface design that is appropriate for your company [...]
What Is It Like to Work with Multiple Agencies?
There may be several talent agencies in your area, and it's a good idea to make contact with all of them. Over time, you can narrow down the list to spend most of your time with one or two agencies who can consistently provide you with quality projects. If you want to take advantage of [...]
