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About Catherine
Catherine is a writer with very diverse experience. She is excellent writing corporate communications pieces with a warm, yet assured tone. Catherine has a wonderful blend of both print and online experience and is adept at navigating SEO into her content. She has written both long-form and brochure-length copy including blog copy, trade magazine articles, corporate newsletters, and website copy. She is familiar with using Wordpress, Photoshop, HTML, and is skilled with using social media to assist businesses in promotion via Twitter, LinkedIn, and Facebok.
Posts by Catherine
What Should I Think About for a Home Office?
There are significant tax rules that affect home offices, but before you get into that, it's important to create a home office where you can work effectively. That means minimizing distractions (including finding child care for at least some of your working hours) and giving yourself the freedom to separate work from home, so that [...]
Winning Jobs Without an Interview
You've got a sharp suit, a fabulous business card, and a lovely gold pen — all of which are doing you no good at all when applying for freelance jobs at online job-brokering sites. These kinds of job boards require a different strategy for selling yourself. Your key selling tool is the online profile you [...]
Types of Freelance Copywriting Jobs
Here are some of the more common types of freelance copywriting assignments. If your "book" demonstrates versatility by including several of these, it's more likely to win you a variety of jobs as a copywriter. Sales letters (direct mail) Donor solicitations TV and radio scripts Print ads Web site content Catalog copy Invitations, letters, and [...]
Hire a Usability Consultant That Understands Your Customer Base
A good understanding of your customer base – current and potential – is critical when hiring a usability consultant. You are probably intimately aware of the preferences, demographics, and tendencies of your customers. However, unless a usability professional you consider retaining has completed projects for similar companies in your industry, it is unreasonable to expect [...]
Why You Need A Blog
Having a professional Website is good for business–in fact, it is almost mandatory these days. Creating your own blog can be another great way to increase your visibility on the Web and reach out to those who are using search terms in your particular field. Much like meta-tags help a Website get indexed properly, tags allow a [...]
How Is a Freelance Resume Different?
As a freelancer, you'll need to write a very targeted resume. Why? Your resume is one of the chief sales tools you have as a freelancer. Instead of listing positions you've held, you want to emphasize projects you've worked on and results you've gotten. Start with a summary — a very concise, engaging, well-written statement [...]
What Does HTML Stand For?
HTML stands for Hypertext Markup Language. It is the basic building blocks Web pages need to come into existence from a raw idea to a presence on the Internet. HTML code is placed into a document and gives a site its structure, using tags that tell the browser what to display and how. HTML is [...]
