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	<title>Artisan Talent Blog &#187; Jeff Orloff</title>
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	<link>http://www.artisantalent.com/blog</link>
	<description>Matching talent with success</description>
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		<title>Finding the Right Creative Talent Agency</title>
		<link>http://www.artisantalent.com/blog/post/finding-the-right-creative-talent-agency.aspx</link>
		<comments>http://www.artisantalent.com/blog/post/finding-the-right-creative-talent-agency.aspx#comments</comments>
		<pubDate>Tue, 11 Oct 2011 20:10:19 +0000</pubDate>
		<dc:creator>Jeff Orloff</dc:creator>
				<category><![CDATA[Design Resources]]></category>
		<category><![CDATA[career guidance]]></category>
		<category><![CDATA[creative freelancers]]></category>
		<category><![CDATA[creative recruiter]]></category>
		<category><![CDATA[hiring]]></category>
		<category><![CDATA[job search]]></category>
		<category><![CDATA[recruiting agency]]></category>

		<guid isPermaLink="false">http://www.artisantalent.com/blog/?p=104944</guid>
		<description><![CDATA[A company that has been around for a while is likely one of the more well reputed Chicago talent agencies. They may help you get in the door with established clients quicker. On the other side, a new up-and-coming agency may attract local start-ups that are looking for less traditional talent that are looking to grow with them. ]]></description>
				<content:encoded><![CDATA[<p style="text-align: left;"><img class="aligncenter size-full wp-image-104954" title="Choosing the right creative talent agency " src="http://www.artisantalent.com/blog/wp-content/uploads/2011/10/GettyImages_Choosing-an-agency1.jpg" alt="" width="280" height="187" /><br />
Chicago is one of the best places for freelance designers, writers, developers and marketers because like most big cities there are more opportunities to find work with equally ambitious people. Yet like in other places, there are people who take advantage of others and this seems to be happening more often when it comes to freelance talent.</p>
<p style="text-align: left;">Finding the right Chicago-based talent agency doesn’t have to be difficult though. If you know what to look for then you can certainly find an agency that will connect you with clients and help you build your career. Here are some questions to consider asking them:</p>
<p style="text-align: left;"><strong>What are some of the companies you have placed freelancers at?</strong></p>
<p style="text-align: left;">Obviously you want to know who an agency has relationships with. If you prefer working with smaller companies and the agency only works with large corporations, you may not find them to be a good fit, or vice versa.</p>
<p style="text-align: left;"><strong>How long have you been in business?</strong></p>
<p style="text-align: left;">A company that has been around for a while is likely one of the more well reputed Chicago talent agencies. They may help you get in the door with established clients quicker. On the other side, a new up-and-coming agency may attract local start-ups that are looking for less traditional talent who are looking to grow with them. Consider both sides when determining the worth of an agency&#8217;s age.</p>
<p style="text-align: left;"><strong>Do you offer any professional development?</strong></p>
<p style="text-align: left;">Good recruiting agencies know that as much as they represent talent, their talent represent them. By providing access to learning tools, they make their freelancers more marketable and productive. Obviously, you want to work with an agency that understands and encourages this.</p>
<p style="text-align: left;"><strong>How do you handle problems your freelancers have with clients?</strong></p>
<p style="text-align: left;">Not all freelance workers are going to get along with their clients. You need to find out if the agency will intercede on your behalf or if they take a hands-off approach when it comes to dealing with disputes. The answer may help you decide what kind of agency you want to work with, and also make you aware of how you handle conflicts yourself.</p>
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		<title>The Basic Qualifications of Any Web Designer</title>
		<link>http://www.artisantalent.com/blog/post/getting-hired-basic-web-designer-qualifications.aspx</link>
		<comments>http://www.artisantalent.com/blog/post/getting-hired-basic-web-designer-qualifications.aspx#comments</comments>
		<pubDate>Mon, 10 Oct 2011 19:14:07 +0000</pubDate>
		<dc:creator>Jeff Orloff</dc:creator>
				<category><![CDATA[Career Resources]]></category>
		<category><![CDATA[Design Resources]]></category>
		<category><![CDATA[career guidance]]></category>
		<category><![CDATA[coders]]></category>
		<category><![CDATA[job skills]]></category>
		<category><![CDATA[programming language]]></category>
		<category><![CDATA[web designer]]></category>
		<category><![CDATA[web development]]></category>

		<guid isPermaLink="false">http://www.artisantalent.com/blog/?p=104936</guid>
		<description><![CDATA[HTML is the language that determines how the browser displays a web page, CSS defines its appearance, style and layout. CSS is the language used by all of the major web application frameworks as well as static websites and other frameworks like Ruby on Rails.]]></description>
				<content:encoded><![CDATA[<p style="text-align: left;">There are many web design opportunities advertised online and through various freelance talent agencies. However in order to find work in this field, there are certain skills that are consistently sought after. If you are new to this area and unsure about the basic yet key qualifications, read on.</p>
<p style="text-align: left;"><strong>HTML</strong><br />
While most websites are being built on robust web application platforms, HTML is still the foundation of the web. Knowing this basic coding language will not only help you fix problems that WYSIWYG editors can’t, but it will give you a better holistic understanding of how websites function.</p>
<p style="text-align: left;"><strong>CSS</strong><br />
HTML is the language that determines how the browser displays a web page, CSS defines its appearance, style and layout. CSS is the language used by all of the major web application frameworks as well as static websites and other frameworks like Ruby on Rails.</p>
<p style="text-align: left;"><strong>Programming Languages</strong><br />
Web coders often have a favorite language they use to program with, but they usually know more than one. Being competent in Ajax (JavaScript), PHP, ASP, Ruby and/or Java can open up many doors for web designers.</p>
<p style="text-align: left;"><strong>Databases</strong><br />
MySQL and PostgreSQL are two of the most commonly used databases management systems. Understanding databases gives designers the ability to better work with the back end of dynamic websites where content, images and other media is stored and retrieved.</p>
<p style="text-align: left;"><strong>Eye for Design</strong><br />
Of course one of the most crucial web designer qualifications to have is a strong sense of design. Without the ability to understand what looks friendly and appealing to the end user, a career in design may be short lived.</p>
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		<title>How to Hire the Best Designer for Your Project</title>
		<link>http://www.artisantalent.com/blog/post/how-to-hire-the-best-designer-for-your-project.aspx</link>
		<comments>http://www.artisantalent.com/blog/post/how-to-hire-the-best-designer-for-your-project.aspx#comments</comments>
		<pubDate>Wed, 10 Aug 2011 18:20:23 +0000</pubDate>
		<dc:creator>Jeff Orloff</dc:creator>
				<category><![CDATA[Design Resources]]></category>
		<category><![CDATA[employers]]></category>
		<category><![CDATA[freelancers]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[hiring]]></category>
		<category><![CDATA[web design]]></category>

		<guid isPermaLink="false">http://www.artisantalent.com/blog/?p=104697</guid>
		<description><![CDATA[That is why most contracts only allow for two to three versions before it costs extra. You can really save a great deal of money, get better results and keep your designer happy if you are clear about what you want and stick to it throughout the course of the project.]]></description>
				<content:encoded><![CDATA[<p style="text-align: left;">A number of employers have reported being burned at least once when working with freelance designers. Either projects are not completed on time, budgets are exceeded or the quality of work doesn&#8217;t match expectations. While it may seem easy to blame the freelancer for such mishaps, more can be done on the part of the person looking to hire a graphic designer.</p>
<p style="text-align: left;"><strong>Look for experience that meets your requirements</strong><br />
One of the biggest mistakes made is to immediately jump at freelance designers with a great deal of experience because we feel safer with them. Instead of looking at the number of years they have been working or the number of projects, look at the type of work they have done. Does it apply to your project and needs?</p>
<p style="text-align: left;"><strong>Clearly describe your needs<br />
</strong>Telling someone you want a logo isn’t going to be enough. Explain to potential designers exactly what you want and listen to possible feedback. Another thing that causes a rift between freelance designers and their clients is when the client continuously changes their mind. That is why most contracts only allow for two to three versions before it costs extra. You can really save a great deal of money, get better results and keep your designer happy if you are clear about what you want and stick to it throughout the course of the project.</p>
<p style="text-align: left;"><strong>Be willing to pay for results<br />
</strong>One complaint among many freelancers is that clients often balk at their rates. The truth is, if you want to hire a professional you are going to have to pay for their quality and experience. If you want a job done as cheaply and quickly as possible then be prepared to be disappointed with the end result.</p>
<p style="text-align: left;">Of course no one expects the client to be the only one working at forming a healthy professional relationship, but when they do put forth that effort they are often rewarded with not only an outstanding product but a partner they can count on for future projects.</p>
]]></content:encoded>
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		<title>Revamp Your Resume to Impress Freelance Hiring Managers</title>
		<link>http://www.artisantalent.com/blog/post/revamp-your-resume-to-impress-freelance-hiring-managers.aspx</link>
		<comments>http://www.artisantalent.com/blog/post/revamp-your-resume-to-impress-freelance-hiring-managers.aspx#comments</comments>
		<pubDate>Tue, 09 Aug 2011 18:33:14 +0000</pubDate>
		<dc:creator>Jeff Orloff</dc:creator>
				<category><![CDATA[Career Resources]]></category>
		<category><![CDATA[Design Resources]]></category>
		<category><![CDATA[creative freelancers]]></category>
		<category><![CDATA[developers]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[hiring]]></category>
		<category><![CDATA[job search]]></category>
		<category><![CDATA[job skills]]></category>
		<category><![CDATA[resumé]]></category>
		<category><![CDATA[web design]]></category>

		<guid isPermaLink="false">http://www.artisantalent.com/blog/?p=104691</guid>
		<description><![CDATA[Find a cutoff point for your experience and keep it relevant to the job or assignment at hand. If you feel the need to list older jobs, add an Additional Experience section to your resume. Many people will not read anything beyond a third page.
]]></description>
				<content:encoded><![CDATA[<p style="text-align: left;"><img class="alignright size-full wp-image-104692" title="Mountain of Resumes" src="http://www.artisantalent.com/blog/wp-content/uploads/2011/08/GettyImages_Resume-Mountain.jpg" alt="" width="244" height="280" />As companies scale back on permanent staff, more look to hire freelance designers and writers to handle their design, development and communication needs. However, just because there is more work in these fields does not mean it is easier to find employment. Conversely, because there are more freelancers applying for these jobs it makes the competition even stiffer.</p>
<p style="text-align: left;">Since your resume is one of the first things a hiring manager or client will see, take some time to give your CV a bit of a makeover so that you can feel confident it stands out among the rest.</p>
<p style="text-align: left;"><strong>Update your skills</strong><br />
If your resume notes Image Ready, Front Page or Write! as software that you are familiar with or Cold Fusion as part of your web site development skills, you should consider updating your skill set. People like to see that you understand legacy tools, but they also want to know you have evolved with the times and can master current programs.</p>
<p style="text-align: left;"><strong>Make sure to reflect your latest work</strong><br />
If you haven’t touched up your resume for some time then you may need to revisit it to update any projects you have worked on recently. While you&#8217;re at it, make sure that when describing the project you describe actionable outcomes that showcase your strengths.</p>
<p style="text-align: left;"><strong>Give your resume a youthful look</strong><br />
Experience is definitely a good thing to show in a resume, but you don’t need to go all the way back to the paper route you had as a kid. Find a cutoff point for your experience and keep it relevant to the job or assignment at hand. If you feel the need to list older jobs, add an Additional Experience section to your resume. Many people will not read anything beyond a third page.</p>
<p style="text-align: left;">When you have revamped your resume to make it reflect your current abilities, take the time to read over it for any grammatical errors or formatting issues. This is your first shot to prove your professionalism, so do it right!</p>
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		<title>Five Qualities to Look for when Hiring a Freelance Designer</title>
		<link>http://www.artisantalent.com/blog/post/five-qualities-to-look-for-when-hiring-a-freelance-designer.aspx</link>
		<comments>http://www.artisantalent.com/blog/post/five-qualities-to-look-for-when-hiring-a-freelance-designer.aspx#comments</comments>
		<pubDate>Mon, 01 Aug 2011 21:22:12 +0000</pubDate>
		<dc:creator>Jeff Orloff</dc:creator>
				<category><![CDATA[Career Resources]]></category>
		<category><![CDATA[Design Resources]]></category>
		<category><![CDATA[creative freelancers]]></category>
		<category><![CDATA[employers]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[hiring]]></category>
		<category><![CDATA[interview advice]]></category>
		<category><![CDATA[web design]]></category>

		<guid isPermaLink="false">http://www.artisantalent.com/blog/?p=104663</guid>
		<description><![CDATA[The best way to weed out applicants that certainly won’t work out is to gauge their talent. This may seem obvious, but it can be easy to be swayed by someone's charm or connections. Looking over their work, you need to ask yourself, Can this freelance designer get the job done the way I want? If the answer is no, send a polite regret notice and continue searching.]]></description>
				<content:encoded><![CDATA[<p style="text-align: left;"><img class="size-full wp-image-104664 alignleft" style="margin: 1px 6px;" title="Freelance Web Design Interview " src="http://www.artisantalent.com/blog/wp-content/uploads/2011/08/GettyImages_FreelanceWebDesigner.jpg" alt="" width="209" height="280" /></p>
<p style="text-align: left;">Whether you are looking to hire someone on a freelance salary or on a per-project basis, you want to make sure you have the right designer for the job. While there are many questions that you can ask during the hiring process &#8211; unless you already know what kind of answers you want to hear &#8211; you may be going into this stage somewhat blindly.</p>
<p style="text-align: left;">When interviewing freelancers, be on the lookout for the following five qualities to help ensure you get the best candidate for the job or project.</p>
<p style="text-align: left;"><strong> </strong></p>
<p style="text-align: left;"><strong>#1 Talent</strong><br />
The best way to weed out applicants that certainly won’t work out is to gauge their talent. This may seem obvious, but it can be easy to be swayed by someone&#8217;s charm or professional connections. Looking over their work, you need to ask yourself, <em>Can this freelance designer get the job done the way I want? </em>If the answer is no, send a polite regret notice and continue searching.</p>
<p style="text-align: left;"><strong>#2 Experience</strong><br />
The second thing to look for is experience. Not just general experience, but experience in the project for which you are hiring. Also, it is important that they have experience in the technologies you will be working with so there are no compatibility issues. It&#8217;s also worth mentioning that the number of years is not always indicative of ability, so when interviewing a candidate, ask questions pertaining to <em>depth</em> of experience.</p>
<p style="text-align: left;"><strong>#3 Engagement</strong><br />
Do you get the feeling that you are just another job for the freelancer? If so, then move on to the next name on your list because he or she might not put the effort in their work you deserve. Look for someone who cares about your project and takes a general interest in what you are trying to accomplish.</p>
<p style="text-align: left;"><strong>#4 Flexibility</strong><br />
Your freelance designer should do what it takes to work with you and your schedule, within reason. Make sure that the freelancers you hire are flexible when it comes to deadlines, as well, meaning they respect them but also don&#8217;t moan if an assignment is pushed back.</p>
<p style="text-align: left;"><strong>#5 Dependability</strong><br />
Lastly, you want to hire a freelance designer that you know is dependable. He or she should meet deadlines, deliver work as promised and respond to communications in a timely manner. If this last quality is uncertain, then you may be left with a product you are disappointed with and a bad taste in your mouth.</p>
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		<title>Where To Find Freelance Web Designer Jobs</title>
		<link>http://www.artisantalent.com/blog/post/where-to-find-freelance-web-designer-jobs.aspx</link>
		<comments>http://www.artisantalent.com/blog/post/where-to-find-freelance-web-designer-jobs.aspx#comments</comments>
		<pubDate>Fri, 22 Jul 2011 17:34:46 +0000</pubDate>
		<dc:creator>Jeff Orloff</dc:creator>
				<category><![CDATA[Career Resources]]></category>
		<category><![CDATA[Design Resources]]></category>
		<category><![CDATA[artisan]]></category>
		<category><![CDATA[creative recruiter]]></category>
		<category><![CDATA[developers]]></category>
		<category><![CDATA[freelancers]]></category>
		<category><![CDATA[job search]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[web development]]></category>

		<guid isPermaLink="false">http://www.artisantalent.com/blog/?p=104640</guid>
		<description><![CDATA[Another way to find clients is to look for people who need their website redesigned. Websites that are built on old frameworks or have outdated design and capabilities are perfect places to start. Many freelancers also find work from people who didn’t get the quality they expected from a less expensive “designer” they hired.]]></description>
				<content:encoded><![CDATA[<p style="text-align: left;">Finding freelance web designer jobs has become increasingly difficult over the years because of advancements in technologies that have made it much easier for people who haven’t necessarily mastered the same skills as web coders to put up a working website. Add this to the fact there are so many freelance web developers and designers out there, it&#8217;s no wonder so many talent prefer a fulltime job over freelance work to secure employment.</p>
<p style="text-align: left;">Even though web design opportunities may not be as easy to find as they once were, there are still many avenues to connect with potential clients.</p>
<p style="text-align: left;"><strong>Networking</strong><br />
Most freelance work is found through word of mouth. A friend of a colleague needs a website for their new business or your Aunt Sally wants to start a customized blog for her book club. Talking to people and letting them know you are looking for clients can have a huge impact on your business. Add this to referrals you have from existing clients and you may quickly find yourself with more work than you can handle.</p>
<p style="text-align: left;"><strong>Clean-up work</strong><br />
Another way to find clients is to look for people who need their website redesigned. Websites that are built on old frameworks or have outdated design and capabilities are perfect places to start. Many freelancers also find work from people who didn’t get the quality they expected from a less expensive “designer” they hired.</p>
<p style="text-align: left;"><strong>Freelance talent agencies</strong><br />
One of the best ways to find work is through freelance recruitment firms. They not only connect you with quality clients, but they can be a huge help with billing, communicating and interceding if there are any problems or disputes. Working with reputable agencies also allows the company you are working with know that you too can be trusted to perform the job at hand.</p>
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		<title>Soft Skills Just as Important for Information Architects</title>
		<link>http://www.artisantalent.com/blog/post/soft-skills-just-as-important-for-information-architects.aspx</link>
		<comments>http://www.artisantalent.com/blog/post/soft-skills-just-as-important-for-information-architects.aspx#comments</comments>
		<pubDate>Thu, 21 Jul 2011 21:06:17 +0000</pubDate>
		<dc:creator>Jeff Orloff</dc:creator>
				<category><![CDATA[Design Resources]]></category>
		<category><![CDATA[career guidance]]></category>
		<category><![CDATA[competition]]></category>
		<category><![CDATA[information architects]]></category>
		<category><![CDATA[information architecture]]></category>
		<category><![CDATA[job skills]]></category>

		<guid isPermaLink="false">http://www.artisantalent.com/blog/?p=104635</guid>
		<description><![CDATA[It is one thing to understand technology but another to understand how to relate to people. Good information architects try to connect with users to make their work lives more productive and less frustrating. Hiring people that connect with users rather than alienate them can boost productivity across a company.]]></description>
				<content:encoded><![CDATA[<p style="text-align: left;">It would make sense that companies these days are willing to spend big bucks to hire talented information architects to help build complex information systems that drive their businesses. In their search, employers can usually find information architects with the knowledge, technical skills and certifications to get the job done on a surface level. However, finding architects with the soft skills required to be successful is another matter entirely. Hiring managers usually first look at the resume, but if they keep an eye out for the following traits they will often find a valued employee.</p>
<p style="text-align: left;"><strong>Competitive Awareness</strong><br />
Top information architects are aware of what’s going on in the industry by reading blogs, networking with other professionals and completing training to keep skills up to date. The benefits of hiring those with this characteristic is that you can keep your organization on the cutting edge of technology, which can give you an advantage over your competitors.</p>
<p style="text-align: left;"><strong>Empathy for Users</strong><br />
All too often the information technology staff is not viewed as the most personable team in an organization. It is one thing to understand technology but another to understand how to relate to people. Good information architects try to connect with users to make their work lives more productive and less frustrating. Hiring people that connect with users rather than alienate them can boost productivity across a company.</p>
<p style="text-align: left;"><strong>The Ability to Listen</strong><br />
Since information architect has such a widespread effect on the inner workings of a company, it is important that the person responsible is able to listen to what other departments and customers have to say. Being able to take constructive input from others and apply it to their work is paramount to getting the job done successfully.</p>
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		<title>The New Age of Animation Employment</title>
		<link>http://www.artisantalent.com/blog/post/the-new-age-of-animation-employment.aspx</link>
		<comments>http://www.artisantalent.com/blog/post/the-new-age-of-animation-employment.aspx#comments</comments>
		<pubDate>Fri, 15 Jul 2011 17:00:40 +0000</pubDate>
		<dc:creator>Jeff Orloff</dc:creator>
				<category><![CDATA[Career Resources]]></category>
		<category><![CDATA[animation]]></category>
		<category><![CDATA[creative freelancers]]></category>
		<category><![CDATA[freelance animator]]></category>
		<category><![CDATA[Industry Trends]]></category>
		<category><![CDATA[job search]]></category>

		<guid isPermaLink="false">http://www.artisantalent.com/blog/?p=104610</guid>
		<description><![CDATA[But understanding computer graphics programs is only part of the job. To be successful, an animator also has to be able to work well with clients, meet deadlines and be a team player, as no production comes to completion on the shoulders of just one person.
]]></description>
				<content:encoded><![CDATA[<p style="text-align: left;">Animation employment has drastically transformed over the years. The obvious reason for this stems from advances in technology. However, it is not just the tools that are different between <em>Steamboat Willie </em>and the <em>Toy Story </em>series. The earlier days saw limited opportunities for animation employment. The only real option was to get hired by a large studio. Now freelance animator jobs can be found in just about every industry.</p>
<p style="text-align: left;">These days, animators can find work creating  storyboards, designing backgrounds, doing character design or working out the timing of movements for films, television shows, video games and even corporate projects. To do this, the artist needs to be comfortable with new technologies like Fireworks, Illustrator, Flash, Maya and Lightwave. But understanding computer graphics programs is only part of the job. To be successful, an animator also has to be able to work well with clients, meet deadlines and be a team player, as no production comes to completion on the shoulders of just one person.</p>
<p style="text-align: left;">The hours that freelance animators work can be grueling at times. When production falls behind or changes are required, the artists need to compensate to bring things back on track. The average salary for animation jobs also varies as much as $40,000 to over $75,000 per year depending on experience levels, education, training, location and of course who you work for.</p>
<p style="text-align: left;">Job prospects for this kind of work are promising, and more and more companies are looking to hire multimedia artists. With impressive software knowledge, natural talent and the help of a reputable talent agency to help you find work, freelance animator jobs are well within your reach.</p>
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		<title>Three Advantages to the Freelance Web Designer Skill Set</title>
		<link>http://www.artisantalent.com/blog/post/three-advantages-in-the-freelance-web-designer-skill-set.aspx</link>
		<comments>http://www.artisantalent.com/blog/post/three-advantages-in-the-freelance-web-designer-skill-set.aspx#comments</comments>
		<pubDate>Thu, 14 Jul 2011 19:54:54 +0000</pubDate>
		<dc:creator>Jeff Orloff</dc:creator>
				<category><![CDATA[Career Resources]]></category>
		<category><![CDATA[Design Resources]]></category>
		<category><![CDATA[creative freelancers]]></category>
		<category><![CDATA[css3]]></category>
		<category><![CDATA[HTML 5]]></category>
		<category><![CDATA[ux design]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[web development]]></category>

		<guid isPermaLink="false">http://www.artisantalent.com/blog/?p=104603</guid>
		<description><![CDATA[For freelance developers and designers that have managed to remain relevant in this industry for a long time, much of their success can be attributed to the fact that they are willing to change and learn new skills.]]></description>
				<content:encoded><![CDATA[<p style="text-align: center;"><img class="size-full wp-image-104606  aligncenter" title="Freelance Web Designer " src="http://www.artisantalent.com/blog/wp-content/uploads/2011/07/GettyImages_FreelanceWebDesign.jpg" alt="" width="280" height="198" /></p>
<p style="text-align: left;">The web is an ever-evolving world, and no one understands this better than web designers. Those who have been in the industry since the beginning have seen web pages move from static text-only content to multi-media rich sites to robust web applications.</p>
<p style="text-align: left;">For freelance developers and designers that have managed to remain relevant in this industry for a long time, much of their success can be attributed to the fact that they are willing to change and learn new skills. Younger web coders need to follow this example if they too want continued employment throughout their career.</p>
<p style="text-align: left;">Three skills that a designer at any level or stage in their career should seriously consider learning are user experience design, HTML5 and CSS3.</p>
<p style="text-align: left;"><strong>User experience design</strong> is nothing new. Web pioneers like Jakob Nielsen have long been preaching the need for designers and developers to create websites that consider human factors, not just technologies. In addition to making a website more friendly to visitors, good UX design also reduces technical problems, avoids unnecessary design elements and expedites development because less time and resources are spent on things that don’t matter to business (and website) goals. Despite the benefits of UX design practices, many designers and developers ignore them.</p>
<p style="text-align: left;"><strong>HTML5</strong> is the latest version of HTML standard, and while it is still in its early stages of adoption there will be a time in the near future when designers will have to move to it entirely. There are some radical changes between HTML4 and HTML5 that effect the way websites are built, so freelance web designers need to be prepared.</p>
<p style="text-align: left;"><strong>CSS3</strong> release has been broken down into modules, unlike its predecessors, where the entire specification was released at once. Web designers and developers can begin to familiarize themselves with the added capabilities and features in modules that are considered stable and expand their skill set as newer ones are released.</p>
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		<title>The Reality of Social Marketing Jobs</title>
		<link>http://www.artisantalent.com/blog/post/the-reality-of-social-marketing-jobs.aspx</link>
		<comments>http://www.artisantalent.com/blog/post/the-reality-of-social-marketing-jobs.aspx#comments</comments>
		<pubDate>Tue, 12 Jul 2011 20:55:44 +0000</pubDate>
		<dc:creator>Jeff Orloff</dc:creator>
				<category><![CDATA[Career Resources]]></category>
		<category><![CDATA[industry news]]></category>
		<category><![CDATA[Industry Trends]]></category>
		<category><![CDATA[job search]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.artisantalent.com/blog/?p=104591</guid>
		<description><![CDATA[Success in this new type of marketing comes from the ability to engage communities surrounding a business or product and getting the community to do much of the marketing for you through crowdsourcing. With this technique you not only get your community to spread the word, but you can harness the trust their family and friends have in their opinions and transfer some of that to your brand.]]></description>
				<content:encoded><![CDATA[<p style="text-align: left;"> </p>
<p style="text-align: left;"><img class="alignright size-full wp-image-104593" title="Social media professional " src="http://www.artisantalent.com/blog/wp-content/uploads/2011/07/GettyImages_Animation.jpg" alt="" width="280" height="251" /></p>
<p style="text-align: left;">The internet is filled with self proclaimed social media gurus. However, social marketing jobs require a person to do much more than build hundreds of followers on a social network. Unfortunately, there are myths that surround this field making people believe that social media marketing is easier and less expensive than traditional forms of marketing.</p>
<p style="text-align: left;">True social media specialists know that social marketing is not about simply growing fans and followers. Success in this new type of marketing comes from the ability to engage communities surrounding a business or product and getting the community to do much of the marketing for you through crowdsourcing. With this technique you not only get your community to spread the word, but you can harness the trust their family and friends have in their opinions and transfer some of that to your brand.</p>
<p style="text-align: left;">Social marketing jobs can be tough when it comes to managing communities, as well. Not everyone on the web is going to be your biggest fan, and this platform gives them the opportunity to share their thoughts about your organization, even if they&#8217;re negative. True social media experts will take this &#8220;bad press” and respond to it in such a way that it benefits their company and frames them in a positive light.</p>
<p style="text-align: left;">Another reality of social media as a marketing tool that many don’t understand is that it is not a way to cut back on traditional marketing expenses. That misconception comes from the belief that through crowdsourcing, the goals of a marketing campaign can be met without having to pay a team of marketing professionals, writers, designers or data analysts.</p>
<p style="text-align: left;">The truth is social marketing jobs can be very rewarding, exciting and fast paced. However, they do require a great deal of flexibility and dedication to be successful.</p>
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