Creating Your Online Portfolio

Now that you’ve assembled a handful of .jpgs, you can start thinking about building an online portfolio. The advent of sites such as WordPress and Coroflot is it gives you a choice of templated websites ready for you to populate and crank up with relatively little to no web development skills needed. Basically, all the work is done for you!

I’ve noticed more and more writers using WordPress blogs to create an online presence. A blog can be a tremendously easy and effective method for writers to suddenly have a website. WordPress offers thousands (literally) of “skins” (a glorified way of saying “looks”) for you to choose from. A blog that showcases your professional work immediately assists you in promoting your brand and providing you with a 2010 URL to provide to your clients. You can create “tags” and “categories” to organize your work. For example, “Print Work” could be one category and “Interactive Work” could be another. Employing the use of tags such as “direct mail” or “banner ads” is a way to further categorize and organize your work. Using Snag-it will help you dress up your page by including screen-shots of your work and you can then upload the full-version as an attachment related to each post. It’s really a genius (easy, free) way for writers to build an online presence that you need in order to compete for writing jobs today. Did I mention it’s free? It’s free. All it takes is time.

Additionally, working within the content management system of a blogging engine provides you with in-demand CMS experience. Honestly, it’s a win-win.

Tags: copywriters, portfolio

This entry was posted on Thursday, April 29th, 2010 at 10:26 pm and is filed under Career Resources. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.