Don’t Trash the Competition

When you are selling your services for graphic design jobs, or working on a project for a client, you may hear about competitors who are supposedly cheaper, faster, or more successful than you.

Resist the temptation to explain to the client just what was wrong with XYZ Agency's last three campaigns, or how So-and-So's brochures were so ugly they peeled paint, or tell the story about the competitor's logo that looked regrettably like a piece of women's underwear.

You'll look far more professional and confident if you keep things positive. "Of course, there are many good designers in this area," said with a knowing look, can convey a certain meaning without making you look petty. What you want to imply, without saying it in so many words, is that clients who use those other designers deserve what they get.

Tags: advice, competition, job search

This entry was posted on Friday, June 5th, 2009 at 10:22 am and is filed under Career Resources. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.