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Information Architecture

7/17/2009 10:30 AM By

Many people who start out looking for web design jobs find they spend more time deciding how a site should be structured than how it should look. If this area of site construction fascinates you, you might consider specializing in information architecture.

Information architecture is based on the idea that we don't just look at websites, we interact with them to perform tasks. A site with good architecture makes it easy for us as users to get those tasks done.

The information architect serves as the voice of the user, encouraging features that make the user experience easier and clearer, while discouraging those that are likely to confuse or irritate the audience. People in these jobs need an excellent understanding of design and technology, but also the ability to write clearly and conduct usability research.

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