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Interviewing Potential Clients
8/5/2009 10:23 AM By Catherine TWhen you interview with clients for potential graphic design jobs, bear in mind that you should be asking questions, not just answering them. Of course you want to sell the client on your fantastic skills. At the same time, though, you need to find out whether the job at hand carries a sufficient promise of reward for it to be worth your time.
Benefits of a job might include networking, portfolio-building, skill-building, or simply the chance to work on a fun project. The primary reward, though, is money, and it's important for you to establish yourself as a professional who expects and deserves to be paid.
Questions to ask include:
- What are the business goals of this project?
- How do they fit into your goals for the business as a whole?
- Who are the decision-makers on this project?
- What is the budget for this project?
- What is included in that budget?
- Does the budget include revisions?
Your network may also be a useful source of information about the prospective client, and you should also do a little basic web research on them. Use your intuition as well — if an organization doesn't seem legit to you, or if they seem to be making shifts to survive, take action to be sure you get paid, or seek another client.
