Legendary Designer Paula Scher

Born in 1948, graphic designer and artist Paula Scher never wanted to go traditional or play nice in print. Scher studied at Philadelphia's Tyler School of Art, created album covers for CBS and Atlantic Records, and moved into art direction for magazines before launching her own design firm.

From Scher's memorable cover art for The New York Times Magazine to her promotional artwork for artists such as Billy Joel and Elvis Costello, Scher's imagination runs wild, what many know best as "creative messiness." Her work for the identity of The Public Theater in New York City was a loud, bold assertion of words, and her Shakespeare In The Park campaign was considered by some to be the first truly "American" design promoting Shakespeare performances. Paula Scher's work was plastered all over New York until the visual identity she made for the Public Theater turned into its own genre in poster design.

Paula Scher is a legend in graphic design and has a permanent collection at the Museum of Modern art, but her accolades go far beyond those you'd expect to find on the mantel; in addition to being a Chrysler Award winner and an inductee into the Art Director's Club Hall of Fame, Scher is also a four-time Grammy nominee for her work in album cover design. You can read more about Paula Scher's work on the AIGA site: http://www.aiga.org/content.cfm/medalist-paulascher.

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This entry was posted on Monday, November 24th, 2008 at 2:40 pm and is filed under Design Resources. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.