Print vs. Web

Congratulations to Citigroup Center and its award of Leed Certification. For a building that large to obtain certification (it’s the first building of its size in Chicago to do so) certainly deserves recognition.

Building employees circulated thousands of beautifully designed cards to incoming Ogilvy Transportation Center commuters proclaiming the building’s impressive certification. Adorned to each flier was a golden coin of chocolate to match the tagline, “Green is the new gold” which is a great tag line. All in all, the piece was very nice and did a great job.

While walking at lunch a few hours later, I saw a dozen or so flyers shoved in a trash can outside the train station. I thought immediately of the design firm who won the business at a time when landing print work is coveted. I visualized the designer who toiled over style sheets for the constricted space and who collaborated with the writer who penned the great tag…only to have their work carelessly discarded. I thought of the responsibility of organizations when it comes to choosing proper means of advertising.

Flipside of the card. Great layout and design!

We’re in an interesting era of print. Information needs to be relayed. Free fliers with the enticement of free chocolate ensures eyeballs a lot easier than having people remember a complicated Facebook URL or company web address. What’s the future of print in today’s hypersensitive economy, push to green, and society’s timid view of what constitutes as “design?” What other options are there, really, to reach the masses?

Tags: design inspiration

This entry was posted on Monday, May 24th, 2010 at 2:39 pm and is filed under Design Resources. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.