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Questions of Tone

9/20/2008 10:15 AM By

The freelance copy editor is responsible not only for making sure that spelling and grammar are correct, but for making sure that the headline and copy work together to set the proper tone.

A pun in a headline may work in a lighthearted story, but not in a serious one. A story about human death usually doesn't have room for any joking or silliness. A sales letter promoting a political candidate should carry a tone in keeping with the candidate's message. When in doubt, seek guidance from your assigning editor or the writer.

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