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Refining Your Web Site

9/13/2009 10:37 AM By

Maybe you've already got a website promoting your freelance work. Is it as good as it can be? Does it showcase your best, most recent work? Is the design up-to-date and easy to use?

Janet Green, marketing director for the Greater Des Moines Partnership, suggests going through the same process for yourself that you would for a freelance website client. If you aren't a web designer by trade, you may want to trade favors with a web designer friend to help you come up with a plan.

  • Start by refining your needs and objectives. Be specific — not just "more money" but "income of at least $XX,000 a year from freelancing."
  • Identify your target audience, and do research to learn as much as you can about these people's tastes and preferences.
  • If you don't already have a serviceable domain name, get one that is easy to remember and clearly indicates your name and/or what you do.
  • Map out the content that is going to be on your site. Put the most used links — including, of course, your resume and portfolio — on the home page.
  • If you're not a designer, keep it simple. If you are, keep it simple and incredibly visually appealing.

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