Posts Tagged ‘creative jobs in chicago’

Chicago Job Seekers Gravitate to Self-Employment Opportunities

6/25/2012 11:00 PM By

There’s never been a better time for creative professionals to strike out on their own. As the economy in Illinois shows signs of renewed vitality, a growing segment of professionals pursuing freelance creative jobs in Chicago, sometimes as a way to make ends meet between jobs, often as the preferred alternative to permanent employment.

Chicago Job Seekers Gravitate to Self Employment OpportunitiesWhat does this increasing interest in freelance employment tell us? Quite a few things, actually. For one, it tells us that freelance creative jobs in Chicago, like in any other city across the country, offer the kind of flexibility that many professionals require. That’s right: “require.” For most people, especially single parents or double-income households raising families, the required workplace hours of 9 to 5 simply don’t work. Being able to work as a freelancer from a home office, or completing short-term projects onsite, gives professionals a route to steady income that doesn’t force them to make unacceptable sacrifices.

There are more people than ever willing to take chances to achieve their definitions of financial independence. If there’s anything positive that has come about as a result of America’s difficult economic times, it’s the acceptance on the part of many that there is no such thing as “forever” – and that “security” is only a relative concept. This realization has resulted in tens of thousands of people being more willing to take risks they’d otherwise never have taken.

One of the main stumbling blocks that people often face, however, is not knowing where to start their search. Professionals in the Windy City area can get their start when they register with Artisan Talent, a great source for project management, social media marketing, and freelance design work Chicago. Working with Artisan not only brings visibility to freelancers, but also enables them to bid on jobs posted by major companies seeking to hire skilled professionals for short term assignments.

Vince F is a freelance writer available on WriterAccess, a marketplace where clients and expert writers connect for assignments.

How Small Businesses in Chicago Can Benefit from Graphic Design Branding

4/8/2012 1:52 PM By

Let’s face it: Unless your company offers something truly unique that nobody else in the industry offers, you have to rely heavily on branding to create an image that gets you noticed. Graphic design branding is one way to make that happen. But first things first –  you’re going to need a uniquely talented designer to help you achieve that goal. Fortunately, finding someone talented doesn’t have to be like finding a needle in a haystack, especially if you connect with a Chicago creative talent agency that can put you in touch with some of the most gifted and experienced graphic design professionals in the market.

A talented graphic designer can work wonders for small businesses. If you want to stand a chance against major corporations and better known businesses, you’ve got to create an image that makes your company synonymous with the services you offer. A huge part of that is having a graphic designer create a simple but visually appealing logo that customers can immediately identify.

Graphic designers can also build the springboard for you to launch other aspects of a wider campaign. Working with a visually appealing logo can inspire a company’s marketing department to come up with a number of creative slogans, advertising and events.

Ultimately, developing a great company logo can help you achieve other beneficial results:

  • Improved sales
  • Increased social media saturation
  • Improved customer loyalty
  • A competitive edge against competition
  • The development of a strong company identity

None of this is possible without hiring a great graphic designer to helm your logo creation, which you can do by working with a Chicago creative talent agency that will put you in touch with some of the best available freelance professionals. Once you’ve rounded up the cream of the crop, it’s time to select the right person for the job. Look for someone who’s got a balance of proven creativity, strategy and experience, but sometimes it’s the new kids on the block that create the most interesting work.

Vince F is a freelance writer available on WriterAccess, a marketplace where clients and expert writers connect for assignments.