Posts Tagged ‘mobile design’
Finding the Right Smartphone App Developer and Tips to Creating an Effective App for Your Business
3/30/2012 12:00 PM By Artisan
These days, finding the right smartphone app developer can be crucial to a company’s increased growth and success. Mobile app developers not only help flesh out and expand on clever ideas, but they’ve also got the technical skills to bring those ideas to downloadable life. Hitting on the right formula for a potentially popular mobile phone app requires a combination of creativity and skill that not everyone was born with – hence the reason to go in search of the most talented smartphone app developer you can find.
Here are some valuable tips to help you find that person, and to create an effective app that’ll boost your company’s visibility in an increasingly crowded field.
- Define who your target audience is going to be. If you’re the head of marketing for a national bank, your target audience will naturally be individuals seeking a smart phone app that will offer them convenience in banking. If you’re a clothing retailer, your target audience will be existing and potential customers interested in quality or affordable fashions. Determining precisely who the application is intended for will help guide you toward finding mobile app developers with experience in specific fields of application development.
- Learn from the mistakes and successes of others. It’s not likely that you’re going to reinvent the wheel with a smart phone application, so you should base your attempt on what’s worked well for others in a similar industry. By conducting exhaustive research, you’ll be able to glean useful information on what works and what doesn’t by looking at wildly successful apps, as well as those that didn’t take off.
- Know your objective. This is simple advice, but it’s also sound advice. Are you looking to make a process simpler for your customer base? Or are you shooting for a far wider reaching effect that could bring you to the attention of consumers who don’t yet know about your brand or services? Even if you have the most brilliant smartphone app developer in the world, you can’t design a successful application if you have no idea of its intended objective.
- Seek creativity and innovation. There are mobile app developers who can deliver a well-functioning end product, and then there are those whose innovative approaches can bring about something truly unique. When selecting a smartphone app developer to work with, don’t be afraid to choose someone with an unconventional approach. Look at examples of past work to help you determine if the person you’ll be working with is an original, or just a highly competent professional that might meet a deadline but will fail at creating something that will capture people’s imaginations.
- Keep it simple, but dare to experiment. The best smart phone and tablet applications are simplistic in design and offer a unique twist on something that’s already been done before. Where many companies fail in this endeavor is in their lack of daring. It’s possible to take a chance on an application without doing so in bad taste. You already know where the lines of good and bad taste are; don’t mistake those lines for limitations on what you can accomplish with an inventive spark of creativity.
- Understand all applications are a work in progress. If you decide to wait until your app is perfect, you’ll wind up never releasing it. Use the power of customer feedback to improve upon the application’s performance, and take quick action to make suggested changes. Ultimately, using your target audience as testers is the best possible way to hone an application so that it will be highly functional, giving your customers precisely what they want from it and nothing less.
Vince F is a freelance writer available on WriterAccess, a marketplace where clients and expert writers connect for assignments.
The Future of Mobile Apps is Location
3/22/2012 1:23 PM By Artisan
When you hire a mobile application developer, you’re hiring someone with the technical ability to bring your idea to fruition. But sometimes, you get a little more than that. If you happen to hire an individual who’s not only technically skilled but also creatively gifted, they can help you develop your mobile app idea into something that could propel your brand’s visibility to the stratosphere. Whether you decide to work with an iPhone app developer or an Android app developer is unimportant – both are viable platforms that can bring significant traffic and attention to your business. What is important, however, is determining the function your application will perform.
Some of the most popular kinds of mobile apps these days are location based, like Foursquare or Poynt. Such apps enable users to “check in” to public locations like restaurants or institutions and announce their location via linked social media channels. The appeal of these types of applications is universal, and there are enough location-based apps in existence to make catering the experience for your business a simple task worthy of any mobile app developer. But if you really want to knock the socks off your customer base and are interested in appealing to the masses, you’ll have to brainstorm beyond the limitations of existing location-based apps to come up with something unique. Here are a few ideas to help you along in the right direction.
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Implement more than simple “check-in status.” Already, apps like Instagram (which is presently only available on the Apple iOS) make it possible to snap photos from your mobile device and post them across various social networking platforms with a single button-press. This application also offers unique photo effects that effectively blend photo apps with location tagging to create a visual and textual experience for the end user.
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Use information gathering to create a more catered experience. Anyone who’s ever used an application like Flixster knows that it functions by asking for your physical location, then populating a list of movie theaters in the area as well as nearby restaurants. But the future of location-based applications foresees a time when this kind of application will not only show you what’s playing, but what movies and restaurants are most likely to interest you based on your individual tastes. Working with a mobile application developer to create an application that not only knows where you are, but who you are, is the future of location-based apps.
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Incorporate the use of GPS. Essentially, what this does is allow a user to download your location-based application and make use of it without having to tell the application where they’re located. The app will then do the extra work by finding the user by their GPS location. This is something that’s commonly in use among some location-based applications, but not all. In the future, however, more and more apps will operate this way, making the application better streamlined and easier to use.
If you’re going to hire a mobile application developer to help you create an app that will put your business on the map, it’s important to think ahead. In many cases, apps become outdated the moment they’re published. The real trick is to find someone whose technical ability matches their vision. To get a head start in the right direction, visit ArtisanTalent.com.
Here, you can find freelance iPhone app developers and Android app developers who have been pre-screened for experience and qualifications. Perhaps your app won’t change the world, but it could feasibly transform your company by bringing it to the attention of thousands. The first step to accomplishing that is finding the talent to help you make your vision a reality.
Vince F is a freelance writer available on WriterAccess, a marketplace where clients and expert writers connect for assignments.
Mistakes to Avoid When Developing Mobile Apps
3/14/2012 12:33 PM By Artisan
Mobile web applications aren’t always a sure bet. Many professionals from small business owners to corporate thought leaders make the mistake of assuming that developing mobile applications for their companies will catapult their brand into the spotlight overnight. But while it’s a good thing to think big, it’s an even better thing to take steps to ensure your success.
In order to do that, you’ve got to work with mobile application developers who are experienced enough to be able to help you get it right the first time. And you’ve got to avoid some of the most commonly made mistakes that companies make when developing mobile web applications. Follow the advice below to navigate around these pitfalls.
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Don’t confuse a mobile device with a computer. Sure, there are a huge number of smart phones and tablets on the market that can easily access standard websites. But when you’re developing mobile applications you have to think carefully about the platform that’s being used. Simply publishing a mobile version of your company website isn’t nearly enough to make the application worth the download bandwidth and it certainly won’t take your application viral.
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Understand who will use your app and why. Far too many companies make the mistake of putting out applications that either don’t offer anything that can’t be found on the desktop website or that aren’t conducive to the mobile experience. If you stop to think about it, the vast majority of app users want something they can use quickly and easily. For that reason, don’t release an application unless you have a clear understanding of what function it’ll perform and who your target market is.
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Cut the fat. To develop effective mobile web applications, you’ve got to think “light.” Understand that not everyone using your company’s application will have the latest, greatest smart phone and many may be using slower devices. Keeping these people in mind is essential. Creating an app that frequently locks up, crashes or simply can’t be run on older models is a mistake many companies make, and one that can sneak up from behind and bite you in the rear – especially since you’ll be relying on positive feedback and good word of mouth to promote its usage.
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Embrace simplicity. This goes not only for the actual function of your mobile app, but also for its layout and design. Aesthetics play an enormous role in determining whether or not someone is going to actually use an application. Remember that your target audience is accessing the application on a screen not much bigger than a credit card, and that failing to embrace a simplistic and sparse design can result in an ugly interface. And nobody likes an ugly interface.
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Don’t spread yourself thin. Most companies find it hard to resist the temptation to develop mobile web applications that can be used on either Android devices or the Apple iOs. Sure, this is a great idea – but when you’re initially designing an application, don’t spread your resources thin by trying to take on both mobile environments at once. Choose one or the other and stick with it. Once your app has been released and the kinks have been ironed out, then you can take steps to making it available on another operating system. But the stark differences between the two are something you’ll want to avoid when you’re setting about the task of developing your first mobile application.
Ultimately, finding the right professional to help you realize your vision for a smart phone application can make the biggest difference. You can find the right mobile application developer for you by registering with Artisan Talent, a service that connects talented and experienced professionals with companies seeking only the best in the field. Visit www.artisantalent.com to learn more.
Vince F is a freelance writer available on WriterAccess, a marketplace where clients and expert writers connect for assignments.
What Freelance Designers Need to Know About Mobile App Development
2/1/2012 10:46 AM By ArtisanThese days, freelance web designers and web coders interested in finding an abundance of work are required to have a strong understanding of a variety of programming languages like PHP, Python and Ruby on Rails. But in order to remain viable in a field that is becoming increasingly competitive, freelance designers, web coders and PHP developers alike will be required to cultivate a keen comprehension of coding for the mobile web.
Mobile web development is markedly different from the development of traditional web applications because of the vast differences of the many handheld devices on the market today. If you want a program to function properly on a cross section of smartphones and mobile devices, it’s critical to become versed in as many programming languages as possible. The list below represents the development tools that are the most popular with end users of mobile devices, and thus the most likely to help a developer find regular work:
- Android: The environment specific to Google Android smartphones and tablets leans heavily in favor of Java, C and C++ programming languages. Development tools for these languages are free to download for web coders and freelance designers.
- Blackberry: Mobile blackberry devices operate on Java-driven applications. Java is an open-source tool that is readily available to all mobile web coders. iOS SDK: Formerly known as iPhone Software Development Kit, iOS SDK is one of the most popular development tools for the creation of applications for the Apple iPhone, iPad and iPod Touch. Applications are written in Objective-C language. Developers using iOS SDK are required to pay a fee directly to Apple before the application is made available for download by the general public.
- Palm OS: Palm devices and Windows Mobile devices can be programmed using C, C++ and Pascal programming languages.
- PhoneGap: This open-source software framework allows mobile web coders and freelance designers build applications using HTML5, CSS3 and JavaScript. Using PhoneGap, developers can create applications for a variety of mobile devices including the iPhone (iOS), Android, Blackberry, Windows Mobile, Symbian and Windows Phone 7.
To be successful, freelance designers aren’t just required to maintain a continuous education on emerging programming languages, but also on upcoming trends in usability. Without the ability to keep a finger on the pulse of the application-hungry populous, a web coder might just paint him or herself into a lonely corner, turning a potential income earning talent into little more than a pastime. The best advice? Read industry publications on a regular basis to stay informed on developing trends for developers, as well as users. You can never be too informed.
Vince F is a freelance writer available on WriterAccess, a marketplace where clients and expert writers connect for assignments.
Three Tips to Success for Mobile App Developers
1/5/2012 2:47 PM By Vince Font
One of the biggest misconceptions that Mobile App Developers have about their work is that it’s identical to developing computer applications, only on a smaller visual scale. But nothing could be further from the truth—as exemplified by smartphone applications that cater specifically to mobile users and don’t translate well to a large scale PC or laptop environment. If you want to be a successful Mobile App Developer, you’ve got to learn to think outside the box. Easier said than done? Yes. But here are some great ideas to help grease the wheels.
• Study the competition. Don’t spend all your time thinking of how to revolutionize the application market. It’s not a bad mental exercise, but just don’t let this activity run your daily work life. Mobile App Developers more often than not create programs that are incredibly simplistic and improve upon existing applications. For this reason, you should make studying the competition (i.e., all other successful mobile apps) your full-time job when you’re not actually coding.
• Embrace simplicity. If you look around, you’ll see that the most popular apps on the market were made by Mobile App Developers for the express purpose of performing basic tasks. Take, for example, barcode scanner applications. Or weather apps. Or note-taking apps. Trying to design a mobile app that takes on more than a single task is not only a gargantuan undertaking, but also a counterproductive one. People like simplicity and reject complexity, especially on their mobile devices.
• Don’t procrastinate releasing your app. If you wait to release an app until you feel that you’ve worked out all the kinks and that you’ve produced a flawless design, you’ll be waiting until the end of time. Do your due diligence by testing, but accept the fact that you’ll be working out bugs and releasing updates on a near-constant basis. Releasing early also gives you an opportunity to make improvements that you might not have thought of based on the feedback of those who matter most: end users. Never discourage or discount any feedback. It can only help you refine your application.
Without a doubt, the best way to become a truly successful Developer is to rack up an enormous amount of experience working in as many mobile design roles as possible, and for a wide variety of clients. The encouraging news is that the world is rife with companies seeking talented Mobile App Developers for one-off projects, short-term assignments or full-time employment.
Four Trends in Mobile App Design Today
12/12/2011 4:46 PM By Vince Font
To continually come through with highly functioning mobile app designs, you’ve got to stay on top of evolving trends. After all, what good are User Interface Designers who constantly have their heads turned the other way focusing on what’s long since passed? For those of you seeking high profile jobs as User Interface Designers worried about falling behind the curve, here’s a rundown of some of the most popular trends in mobile application design.
• Use of bold colors to help make apps stand out. User Interface Designers know that in order for a mobile app to make an impression on a user, it’s got to pop—visually speaking, that is. And no better way exists to make something really stand out than to imbue it with bright, bold, primary colors. Considering the fact that your intended audience is probably only spending a few minutes trying out the application of your design before moving on to the next to determine which will meet their needs, first impressions are as critical here as they are anywhere else. If you don’t grab their attention quickly, you’ve lost them.
• The less gloss the better. People’s tastes change with the wind and what was once appealing to the eye—glossy finishes—has now been replaced by an increased popularity of the matte finish look. However, unless the change is an easy one and if you haven’t already made lots of headway in your mobile application design, you may not want to waste your energy changing this. After all, once the pendulum swings back to glossy, your mobile app style could be all the rage again.
• Text based interfaces are eternally user friendly. Never think that simply because your particular app design isn’t as flashy as the next developer’s, you’ll be left behind. People still have a fondness and desire for the kind of simplicity that can only be rendered on their mobile device screen through text. Finding the right font, however, is always critical—just as choosing the right combination of colors that won’t make it impossible for users to read what it is they’re supposed to be reading in the first place.
• Voice recognition commands. Although you’d think that the advent of such a thing as Swype text would make communicating via mobile device far simpler, recent trends have seen an increase in the popularity of mobile apps that can be controlled by speech recognition. With more and more developers incorporating this into their mobile design, failing to consider its inclusion is equal to overlooking the obvious.
Staying on top of mobile app design trends is critical to making yourself an attractive candidate for user interface design jobs—but if you don’t know where to look for those jobs, you might as well be spinning your wheels. User Interface Designers looking for work can expand their reach by also taking on freelance assignments through an agency like Artisan that connects you with companies interested in hiring Designers and Developers on a full-time or freelance basis. Register with us online and let your career unfold.
Strong Employment Growth Continues for Mobile App Developers
8/22/2011 1:30 PM By William Pirraglia
Mobile applications developers continue to enjoy an employment demand paralleling the growth of smartphones. As the number of platforms expands, the volume and diversity of jobs keeps pace. Along with the proven Blackberry, Palm OS and Windows Mobile platforms, the iOS (iPhone) and Android op systems are now at the forefront of developer allure.
A skilled iPhone developer may have a choice of creative digital jobs. iOS, derived from the proven Mac OS X, shares its breeding with Unix and drives the wildly popular iPhone and its many apps. A talented user experience designer familiar with the Mac OS X operating system should find lucrative opportunities for freelance and full time employment if they adapt to the iOS.
This mobile operating system has also been modified for the iPod, iPad and Apple TV products, generating even more potential job opportunities. As the smartphone and tablet markets strengthen, front end development jobs increase for iOS products and other mobile operating systems.
Android app developer jobs may be even more numerous. Android is really a 3-in-1 solution with operating system, middleware and user applications components. Since Google’s purchase of the original version based on the Linux op system in 2005, Android has been improved, streamlined and expanded.
As the most popular smartphone platform, the Android system has created thousands of new front-end, back-end and user-interface design jobs. As an open source operating system, there are consistent opportunities for third party developers to create applications, most of which use the Java language, to date.
The appearance of the Open Handset Alliance in 2007 – a consortium of companies, including Google, HTC, Motorola, Qualcomm, Samsung and others - created the goal of developing “open standards” for mobile devices. Since its inception, new members (including Sony Ericsson and Toshiba) have joined this group, further expanding opportunities for app developers.
Android technology is not restricted to smartphones. Highly adaptable, the Android system is also a winner for the growing tablet market. Those professionals with strong knowledge of this op system will find numerous Android app developer job opportunities for the foreseeable future. As the system matures, along with its developers, the exploding job market may or may not flatten out. Much depends on the creativity of developers and the continuing demand for new smartphone and tablet apps. The ever increasing demand for Apple’s iPhone and the variety of Android devices signal a continuing strong job market for developers.
While these two systems lead the mobile app market, other operating platforms also demand talented developers. For example, the Symbian mobile operating system, maintained by respected cell phone giant Nokia, captured a 29 percent market share of the global smartphone market in 2010. Based on its S60 platform, this system has more quietly been as popular as iOS and Android to date.
The bottom line for mobile application developer jobs is impressive and projects continued strength in the future. Working with premier creative talent firms like Artisan, mobile app developers have options and opportunities stronger than other growing high tech jobs. The creative talent sector is already moving faster than most other industrial areas.
Review Time Children!
12/15/2010 9:00 AM By Jeff BThe last post in this series won’t focus on a particular app, but instead will be a review of sorts of the things we’ve learned throughout from the examples provided previously. While no examples of bad app design were presented here, it’s not hard to find them and with little exception all of these apps take their cues from Apple’s own apps and UI guidelines when it comes to creating a useful, successful app.
When it comes to navigation, having that bottom “dock” of icons for your most important bits seems to be the most successful way to offer access to features. Another thing used sometimes, but not seen in this series is a “home page,” showing full screen all the navigation bits. The Facebook app exemplifies this best. When navigating from one section to another, however, the top back and forwards arrow buttons provide the most usefulness. The iPod app offers the best example of this with its multi-colored “Now Playing” button constantly leading back to what you’re doing right now, which is listening to music, and a separate back button appearing when you drill down from the artists or albums view to the songs view.
The Mint.com app shows what’s possible with some creative icon editing, and letting iOS do some of the work for you, as well as showcasing design evolution. For the time being, you can still see the old app design at the iTunes Preview link above and can compare it to the screenshot provided earlier in this series.
The Groceries app shows us that doing a seemingly simple thing, which an iOS device is almost overkill for, and doing it well is a recipe for serious success. Beautiful icons, subtle touches to tie the app into its real-world model, but offering greater organization and ease of use than even pen and paper.
Square demonstrates that while simple, clear app design is crucial, having a physical accessory can sometimes be the killer app, especially when its something as eminently useful as a credit card reader that anyone can apply for and obtain. Their underwriting difficulties notwithstanding, all of their users have raved about Square and bright things are on the horizon for this and other portable payment gateways.
Finally, Tapbot’s Weightbot, Pastebot, Calcbot and Convertbot apps show that having a guiding theme throughout all your apps, and really creating a global brand for your products can inject some true personality into them, giving them almost a life of their own.
Blogging on the Go in Style
12/14/2010 9:00 AM By Jeff BWe’re going to get a little bit “meta” in this post, and discuss WordPress for iOS. “Meta” because this is a post on a WordPress-powered blog. WordPress being the powerful platform for communication that it is, Automattic decided to craft an iPhone app (and later develop it into a universal iPhone+iPad app) that gave access to the most necessary features for a WordPress site: editing posts, pages and comments.
As you can see, the main interface has three buttons, and while they are similar to the typical outline-style Apple espouses, they are actually modified versions of the icons you see within the WordPress admin interface, accompanying the top-level navigation elements there. This is quite an excellent tie-in to the main, web-based software. But let’s back up a bit. The setup screen for a WP-powered site attempts to be as simple as possible, only offering a single screen’s worth of options and only really requiring that you answer three questions: your blog URL, username and password. From there, the app can almost always connect; only in rare instances does it have difficulty and ask you for a direct link to the
xmlrpc.php file that allows for this sort of remote access.
While you’re in the setup, however, you can make some changes to how many “recent items” are displayed when viewing this site’s items, whether or not geotagging is enabled and whether or not photos are resized to make posting times faster. HTTP authentication is an advanced feature, allowing you to hide your site behind basic authentication, and the WordPress app wants to ensure you can edit these sites as well.
Now that we’ve added our site, we can see our comments, posts and pages, and make a new post or page if we so desire. The comments list shows avatars and can be filtered for pending comments if you have WP’s review features for comments enabled. You can even delete whole swathes of comments if you like by tapping the edit button in the top right. Tapping a comment itself allows you to unapprove it or edit it.
The posts and pages lists are identical in all but what sort of item you’re editing, and as they’re identical in many ways as far as WordPress is concerned, this makes sense. You have access to all the usual fields (title, tags, categories, publish status), and can write plain text or HTML in the content area. There’s currently no way to do any rich text editing without HTML knowledge, but this remains one of the few limitations to content entry. They did make one particularly interesting design choice. When viewing the entry initially, the metadata remains as a header and the content scrolls in the lower half of the screen. Tapping the content, however, enlarges it to full screen, allowing for much easier editing of content.
Along the bottom, the navigation has shifted to offer control of the entry in questions, comments, photos and other settings (such as publish date, for scheduling or pre-dating items), and even the ability to preview the post as it would appear on your blog. The preview features depends on your theme’s compatibility, and occasionally does not work as expected, but it falls back to a basic preview to give you at least some idea of what you’ve created.
All in all, an excellent mobile blogging / editing app for the WordPress software. Best of all, like WordPress itself, it’s free. Enjoy!








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