Posts Tagged ‘social media’

Social Media: Building Your Brand

12/28/2009 11:39 AM By Sharon Potsch

In order to use social media to its full capacity, you will need to build a brand for yourself or your company. Branding reinforces your message on the Web and can help you prove that you are a polished professional–whether you are looking for art freelance jobs or just trying to cover all the bases by putting together a social media presence. So how do you build a brand? Here are some tips to get you started:

  • Strive for consistency in format. Use the same bio picture or logo for Facebook, Twitter and LinkedIn. If you use your middle initial, make sure all your social media sites have it. Remember that you are creating a package, and that it should be visually cohesive.
  • Watch what you say. Remember that everything you say can be seen. Don’t let something slip that will come back to haunt you. Present a professional image at all times.
  • Choose colors and a design. This doesn’t have to be super fancy–but you’ll want to stick to a similar color scheme if possible. If you are a designer and can create a custom logo, add it to your social media where you can.
  • Make sure all the information is the same. If you describe yourself as a designer on one social networking group, don’t list “writer” on another. Keep the flow of information the same so that no matter which site someone visits, they get a message that reinforces your brand.
  • Create a tagline. Taglines are a punchy way to get to the heart of what you do and they tend to be short. Use them if you can on social media.

Social Media And Privacy

11/28/2009 11:39 AM By Catherine T

No discussion of social media would be complete without addressing the issue of privacy. As a professional, the best social media strategy is to assume that everyone can see what you do on the Web. Even with privacy settings and the ability to block people, you just never know what may actually be visible to potential employers, co-workers and recruiters. Online social networking has many strengths, but keeping personal information private can be quite a challenge.

Did you know that many employers are now going through Facebook accounts to review potential candidates? Are you aware that you can search for a person's Website on Twitter and see all the times it has been referred to recently? These things can be a little bit frightening when you think about how easy it is for someone to hear what you are up to on the Web. Even a simple Google search may return posts that you have made on forums or blogs. The best way to approach your online activity is to assume that you need to maintain a professional demeanor on the Web. That way you won't have to be concerned about what someone will find.

Job Hunting On Twitter

11/26/2009 11:38 AM By Catherine T

The traditional methods of looking for work don't always cut it these days. Instead of sending out countless resumes and hoping someone will call you, why not use Twitter to connect with recruiters in your field. You can find freelance design jobs this way–or even wind up getting hired full time. The best way to use this approach is to already have it in place. While you already have a job, search for recruiters on Twitter and begin to develop relationships with them. Let the recruiters see what you are up to by tweeting your status periodically, and if you find some helpful information you think they could use–pass it along.

If you have taken the time to do this and later find yourself in the job hunting realm, you just may find that someone will be waiting to scoop you up. Don't be afraid to tweet a direct request for work–that is a great way to use Twitter. Just make sure that you don't overdo it, and keep offering information as well as putting requests out there. You don't want to start looking like spam–people will start tuning you out. Find recruiters by searching keywords on the Twitter directories; they can be very helpful for locating people in a particular social networking group.

Twitter Etiquette

11/24/2009 11:42 AM By Catherine T

Is there such a thing as being rude on Twitter? Actually, the answer to that question is yes. If you aren't careful, you can actually do yourself damage by not being aware of what the Twitter community considers bad behavior. Here are some things to watch out for–and some things to try and include:

  • You may want to reconsider if you have set up some type of "auto-reply" to people. Many users see this as cold.
  • Don't try to be too formal. Twitter has a friendly vibe and most people that use it respond better to a bit of personality.
  • Don't just tweet marketing material. Try to be helpful or share interesting information as well.
  • If you retweet, give credit to the original source.
  • Try to respond when you can to direct messages and other mentions, but you don't have to feel obligated to answer every one.
  • Pass on "iffy" language and remember that tweets remain out there for all to see.
  • Don't tweet constantly. This is a turn off for many people and can get you unfollowed.
  • Promote others, not just yourself. This is a great way to create goodwill and get you noticed.
  • Be sure to respond to follow requests in a timely manner, and if you can, thank them for the follow.

There are many ways to give yourself a social media education. Knowing the etiquette for sites such as Twitter is a good way to begin navigating the ropes and building a good online presence.

Web Development Trends

11/20/2009 1:35 PM By Catherine T

It seems that a new social media network is born every day, while another one goes on the endangered species list, and future freelance Web developers have their work cut out for them. One important trend is a growing interest in using social networks like Facebook instead of more traditional communication such as e-mail. Entire companies are moving their corporate communications to Facebook. Could Web 2.0 technology be the death of e-mail? It's impossible to say, but one thing is certain; anyone who wants to cash in on the wealth of opportunities for freelance Web developers with trends such as this need to get a strong education in PHP. Learning how to develop apps for social networks is a great way to insure your employability as a new freelancer.

But freelance Web development jobs in the social media space are only one part of the puzzle. Another growing Web development trend is the use of social media networks to land the jobs themselves. As a freelance Web developer, consider creating a series of elaborate, well-presented profiles on social media networks to show what you are capable of. Any collection of Websites, social media profiles and other online media you can modify for your own use also doubles as a portfolio enhancement. You may not have a long list of freelance Web design clients, but if you have the foresight to apply your development skills to your own social media profiles and personal sites, you can show a new client exactly what you're capable of. The latest trends dictate that your own profiles be as skillfully presented as possible.

Contact Artisan now for more information on the changing face of web development and how you can get on board.

Get Recommended On LinkedIn

10/22/2009 11:40 AM By Catherine T

In terms of online social networking, LinkedIn is one of the best Websites to use when you are getting ready to do a job search. You can have your graphic design resume on the site, or post an update stating that you are looking for work as a Web designer. By far, one of the best things that LinkedIn offers is the "recommendation request." You can request recommendations from contacts that you have in your network, and these will then be available for others to review. This can be a big plus, as they basically serve as a testimonial to your skills, ability and work ethic.

In order for the recommendation to be visible, you must approve it. This offers you the ability to pick and choose which will appear, which can help you customize the image you present to others. You can also return the favor and recommend others. Sometimes this will spur them to send a recommendation your way, but no matter what, it presents a good opportunity to network. Schedule a little time into your week to begin building recommendations for yourself on LinkedIn so that if you wind up looking for work, they are already in place for you.

Facebook Networking Tips

9/28/2009 11:40 AM By Catherine T

Facebook is one of the most popular social media services out there today. Although at first glance it may seem geared only toward personal relationships, you can also use the social networking features for professional networking–just make sure that you think it through first. If you are going to combine business with pleasure, you have to have a plan for doing so. Those who use Facebook for networking should be careful about the personal information that they post on the site, as potential co-workers or clients can see it.

That said, Facebook can be a great tool for keeping in touch with people in the field that you work in. Look up old contacts and see who you can find. Join groups that are related to your industry. Post updates that show people what you are working on. Another thing you can do is slant your profile toward showing off your work skills rather than sharing what movies and quotes you like. There is room for a job history, and adding an abbreviated resume, along with contact information may help you on a job search. There are many ways to make your Facebook account work for you professionally–just be careful not to overdo the personal information if you intend on using it for your career.

Social Networking Savvy

9/26/2009 11:37 AM By Catherine T

It is important to get your social networking information out so that people can link up with you on the Web. Regardless of whether you only have a Facebook account or are involved with many kinds of social networking platforms, you need to connect with other people to make it all a success. How can you go about doing this? Here are some tips to help increase your reach:

  • Add your account links to your signature block for all e-mail correspondence. That way people can join you on the Web with the click of a button.
  • Make sure you have your social media information on your Website and/or blog. If you make it easy for people to follow you, they are more likely to do so.
  • Add social media links to your business card. This mix of traditional and social media marketing works well.
  • Take the time to add yourself to directories on Twitter. This means that those in your field will be able to find you more easily.

The idea behind social networking is to get a good number of followers that you can reach out to with information on a regular basis. Take a little time to make sure that you are doing what you can to help facilitate that process. The more people you are reaching, the better your visibility–and the more potential those social networking links impact your bottom line.

Groups On Facebook

8/28/2009 11:40 AM By Catherine T

Facebook gives users a great networking opportunity–groups. Most of the free social networking sites have these, but on Facebook they are fairly easy to find and use. First of all, think of a keyword that will connect you with people in your field. For example, Web designers may want to type in "designers" to see what the return brings. Once you have entered a term in the search box, simply select "groups" and the site will give you a list of results that you can browse through. Another way to find industry groups is to look on the profile pages of other people in your field and see what groups they belong to.

There are several advantages to joining these groups. One is that you can raise your profile by being a member and you can also post on the group wall. Some groups have active discussion boards which can be a great way to network. Another perk of being involved with groups in your career field is that there are often a good amount of updates. Many times these groups will post current industry news or helpful tips. The best part is that there is no obligation. You can spend time on these pages when you have it, and skip participating when you are busy. This makes joining Facebook groups a win-win situation.

LinkedIn And Wordpress

8/26/2009 11:37 AM By Catherine T

LinkedIn has a feature that is perfect for professionals that have a Wordpress blog. Using the "Wordpress Application," you can add your blog feed to your LinkedIn profile. Once you do this, it automatically updates when you post on your blog. This is a great way to keep people in the loop as to what you are doing. It is also a timesaver since you don't have to do it manually once you install it. This is one of several social media services that LinkedIn offers, and you can browse the rest in that area to see if any others might be helpful for you.

To find this feature (and others), go to the "applications" tab on the left-hand side of the page. Locate Wordpress and install the application–this only takes a minute. Next, it will take you step-by-step through how to finish adding your blog and then–you are done. Double-check to see that it is installed by clicking on your profile to make sure it is there. This feature helps you use social networking technology to the fullest to promote yourself on the Web. BlogLink is another application that you can use to add a blog to your LinkedIn page.