Posts Tagged ‘web’

How to Generate More Freelance Marketing Opportunities

5/12/2011 11:58 AM By

The best recruitment firms, like Artisan, focus on helping generate more freelance marketing opportunities for professionals. They also work diligently to match the best freelancers with the right employers. Their highly-developed matching expertise is even more successful when employers clearly state what they want, and freelancers focus on presenting and marketing their talent effectively.

In the continuing effort to help professionals project their expertise in the most outstanding fashion, these freelance marketing tips offer proven suggestions to enhance your image. These tips, when used properly, will generate more freelance marketing opportunities for you. Take advantage of the post-recession job growth to make your bank account smile.

  • Create an outstanding portfolio site. Regardless of your specialty, your portfolio site is the “flagship” of your professional persona. This site will market you 24/7/365 to potential clients.
  • Use design galleries to generate additional professional exposure of your talent. Once you’re proud of your spectacular portfolio site, submit your finished product to some design galleries. This generates extended exposure of your talent and identifies you as a skilled professional.
  • Encourage client word-of-mouth and written referrals. All freelancers have heard this tip multiple times, yet many still overlook its importance. There are few more effective “work generators” than one-to-one referrals and glowing written testimonials to your expertise and performance.
  • Always publish links to your portfolio site on web content—your own or others—through back links. Including links to your portfolio and website is a simple—and critical—way to connect potential clients to you. Whether publishing articles, designs, or blog comments, post an active link in or at the end of your copy. Try to make some back link partnerships with others to generate additional exposure.
  • Create a professional profile, viewable on other sites. Spend thoughtful time creating a brief but meaningful profile for inclusion on your website and attached to the end of postings you make on others’ sites and blogs. Include a small picture, whenever possible, to further personalize yourself to potential clients.
  • Establish a credible blog to widen exposure and credibility. Start—and maintain—a blog that captivates visitors and generates comments. While your freelance marketing blog should probably avoid controversial issues, you can still include cutting-edge comments on issues relevant to marketing your talent.
  • Use social media sites to display your expertise and augment your network. Social networking sites increase your exposure and build some habitual followers, further widening your personal and professional network. Use this power wisely. Touting your favorite high school or college football team should probably be avoided. Mentioning your recent noteworthy activities or crediting the achievements of others in your network should originate positive branding and feedback.
  • Utilize the expertise of a top freelance marketing agency. A well-respected freelance marketing agency, like Artisan, has influence and credibility with clients you’d be hard-pressed to ever unearth. Use their resources and networks to spread the word of your considerable talent and skill.

Do not be concerned that most observers consider these tips as components of a passive marketing strategy. The core truth is that as solopreneurs, multiple “active” marketing campaigns are simply too time-consuming for a one-person business. The Internet permits these low-cost, but highly effective strategies to generate more freelance marketing opportunities for you.

Why Do We Need Web Content Developers?

5/3/2011 1:47 PM By

When a company decides to build a new website, or even make changes to their existing website, the first thing they often do is look for web designers and freelance developers who can build the site and integrate web based applications.

One thing that most people forget all about are the web content developers. For one reason or another, many companies are perfectly fine with paying thousands of dollars for web design to ensure that the color scheme and the layout is just right. Often they have no issue when they have to hire freelance developers to incorporate the latest AJAX widget or PHP based application. Yet when it comes to the real reason people will visit their web site - the content - clients sometimes find it hard to justify the expense.

What Web Content Developers Do
In the early days of the internet, websites were static. The content resembled that of a brochure that was placed on the Internet to inform more people about a particular business. Even content-based sites like online magazines and news sites simply took their print content and uploaded it to their websites. Back then, the expectation of the average visitor was met.

As web technologies became more innovative, web sites became interactive and a primary source of information. Visitors wanted to use the internet as their primary resource for information, and they wanted their content to be easily consumable. Mainly, they wanted to participate in the discussion.

This is what web content developers specialize in. A good content developer is able to create content that:

  • Is easily read through a web browser
  • Engages readers to participate in the discussion
  • Gets readers to take action

Becoming a web content developer is much different than traditional writing jobs. Web writers need to understand how people read on the web. Content is generally shorter and scanable so that readers can quickly look over the content and pull the information they seek.

Web content is also more open ended at times, and a real effort should be made to connect with the readers. The writer tries to encourage the readers to leave comments and take part in the discussion rather than preach to them through expository text. However, this shouldn’t be taken as web writing shouldn’t be professional. At all times, a good web content developer knows how to balance the two.

Web content developers need to be part of the web strategy from day one so that they can put their skills to use to optimize content for the search engines (SEO) so that new visitors can find the website through the content that they create. Putting SEO techniques to work in the content is one of the most effective ways to drive qualified traffic.

Finally, a web site’s content needs to encourage the visitor to respond to a call to action. Whether the writer is trying to get the visitor to make a purchase, sign up for a service, or simply register for more information, it is the job of the writer to convince the visitor that they need to act.

San Francisco Freelancers Active in Networking

3/31/2011 8:50 AM By

San Francisco freelancers are actively networking as web-oriented professionals take advantage of widening opportunities. Bay area freelancers have access to some mature networking groups and new meetup organizations to learn about new jobs and find other professionals like themselves.

Even when you’re busy with abundant assignments, freelance web design and development can be solitary and lonely for many professionals. Working with distant clients and employers is a marvelous advantage offered by the Web, however, feelings of isolation can grow.

To combat this, some groups of web developers and designers like MIGHTYminnow are taking the initiative to arrange networking meetings for other San Francisco freelancers. The new group is found at www.meetup.com/Bay-Area-Web-Freelancers.

A top San Francisco freelance agency like Artisan Creative can help web professionals find some of the best contract jobs available in the Bay Area. Finally, the recession recovery is heating up. New temp and contract jobs are emerging at San Francisco staffing agencies. While the increase in full-time positions remains modest, those seeking W-2 employment will also have more options.

Networking, however, remains an important tool for web developers and designers. These events help freelancers enlarge their sphere of influence, capture referrals and learn about new, potential employers. The psychological rejuvenation they often receive can be equally important to energize their efforts.

Become a More Effective Copyeditor

3/1/2011 10:03 AM By

Freelance copyeditors are always in demand because the millions of websites require ever more original articles and information. Even the best freelance authors need a competent copyeditor to polish their work.

More freelance editor jobs are appearing because the need for volumes of original text still rarely justifies full-time employees to perform editorial functions. The recent recession did nothing to improve the full-time employment picture.

However, Artisan online jobs for copyeditors are expanding. This expansion is also attracting more competition, as you might expect. Therefore it is in your best interest to become the best copyeditor you can be and to market yourself properly.

Unlike with the print publishing industry, editing online copy creates some additional challenges. Becoming a better copyeditor involves paying attention to the classic basics and concentrating on the extra skills needed for electronic copy. Here are some tips to become a superior copyeditor.
 

  • Look for text formatting issues. As all web design tips recommend, always preview sites in different browsers, as formatting can become skewed—or even disappear—when uploaded to certain browsers. Verify, or create, consistency in text formatting to keep the words and thoughts clear and readable.
  • Examine color shifts that confuse or clutter the document or site. Like text formatting, color can sometimes suffer “browser modification” for no apparent reason. These color shifts can create more confusion than text variations, as they can be quite distracting. Compare consistency in link colors, too. Because of HTML “typos” or browser quirks, you may find most links in classic blue, while others may appear in purple, red or another color.
  • Ensure that embedded links are active and deliver the reader to the correct web address. Along with confusing color variations, links can be another source of copyediting attention. Verify that the links you encounter are active and lead visitors to the promised destination. Broken links, more common than anyone wants to admit, can be madly frustrating. Physically click these links to verify that readers will be taken to the location the writer intended.
  • Determine that all text is readable, devoid of non-standard fonts, words and symbols. Creative freelance web designers and authors, striving for wide recognition can sometimes cause them to stretch and expand their efforts to differentiate their work. They may use text, fonts, elusive words or confusing symbols that only clutter a site and confuse readers. Work your copyediting magic to ensure text is clear, fonts are familiar, words exist in most dictionaries and symbols are common and recognizable.
  • Verify copyrights, webmaster information, and all other required or “identifying information” is present and correct. Websites and electronic documents contain information that may not be present in classic printed matter. Freelance copyeditors must examine sites and documents to verify that this additional information is present and correct.
  • Be sure that the text fulfills SEO standards to optimize search engine ranks. Search Engine Optimization is a critical component of electronic copy. Even this helpful copy you now read contains a number of popular keywords to achieve higher search engine rankings, delivering these words to more people.

Those offering freelance editor jobs expect creative freelance professionals to understand and perform the functions noted, along with other classic copyediting requirements. The overriding principal remains: Good copyeditors have the duty to identify every form of mistake or error in each document they peruse. All other requirements and skills relate to this primary responsibility.

The important task of detailed proofreading remains: Editing website text and other online documents simply expands the copyeditor responsibilities to some areas that seldom exist with classic printed text. The best copyeditors hone their skills on these areas.

Primary Talents That User Interface Design Professionals Bring to Companies

12/1/2009 11:15 AM By

User Interface Design professionals can bring a variety of valuable skills to your company. Here are a few of the primary talents you should look for when hiring Interface Designers.

Excellent concept of graphic design. Beyond simple technical expertise, candidates should display an understanding of the interface design that is appropriate for your company and industry.

In depth information architecture principles. Organization of information and ease of retrieval for users is extremely important. Information architecture involves structuring your information safely, intelligently, and logically.

The ability to integrate strong information architecture and graphic design to maximize website aesthetics with simple and fast data retrieval. You want to find User Interface Designers who a) understand this necessity, and b) know how to integrate these functions professionally.

A solid knowledge of how to maximize interactive design. User-centered design involves simple, consistent, and common navigation structure. Users should not have to recall how to navigate your website. They should immediately recognize the conventions and icons, often used by others, and with which they are already familiar.

User Interface Design principles dictate that your website should be state-of-the-art from a technical perspective, but as comfortable as a favorite pair of sneakers when used. The best User Interface Designers will bring this talent of combining expertise, understanding, and user empathy to your company to increase your income and improve your brand.

What Does HTML Stand For?

10/23/2009 1:33 PM By

HTML stands for Hypertext Markup Language. It is the basic building blocks Web pages need to come into existence from a raw idea to a presence on the Internet. HTML code is placed into a document and gives a site its structure, using tags that tell the browser what to display and how. HTML is one of the most important things someone looking to get into freelance web development needs to learn in the early stages of learning their trade. If you want to be able to design using current web technologies, you'll need to understand the basics of HTML. You'll learn how Javascript, PHP, CSS and other Web 2.0 technologies used in Web design can work together to create outstanding sites, but the foundation of all that knowledge is HTML. It literally is the foundation of the Web.

One way to get a quick introduction to HTML is to open any Web site, go to the View tab on your browser and select View Page Source or View Source. This will call up the source code for the Web page and you'll be able to view HTML in all its glory. Try doing some research on each individual tag or element you don't understand and learn how all the basics fit together. Then you will begin to get an understanding of how the language works; it's a great way to start your education for free!

What Does “Web 2.0″ Mean?

10/20/2009 1:34 PM By

The phrase "Web 2.0" has many different meanings depending on who you ask, but the basic concept invokes the most modern applications of old Internet technology plus recent innovations which have resulted in Websites like Flickr, MySpace and other popular destinations. If a Website's innovations allow users to use software applications through a Web browser, chances are it's using Web 2.0 technology. When Internet use started growing in popularity in the early 1990s, it was much more of a one-way proposition with the exception of e-mail and dial-in bulletin board systems. Today's interactive sites created by freelance Web developers and other professionals are much more user-friendly and flexible.

Cutting edge Web 2.0 technologies are developed with Ajax, Flash, Java Applets and other tools. If you want to develop a freelance Web design career with a strong Web 2.0 skillset, study and grow your skills with these tools along with your HTML, PHP and CSS knowledge.

Let Artisan help you find the companies who are in need of Web 2.0 designers like yourself.

Evaluating A Web Designer

10/17/2009 2:16 PM By

When you are trying to connect with a freelance Website designer that can make your vision a reality, it can pay off to spend some time finding the right match. This is one of the most important details you can attend to. Your first step may be to take out an ad that says, "Freelance Web Designer Needed," but there are some overall guidelines you can use to see if a particular designer would work well for your project. Here are a few of them:

  • Does the designer listen to you? When you are talking with a Web designer, you should feel as though they are trying to get a good picture of what your company is like and what you are looking for in a Website. If there is any doubt about this, you may want to keep searching.
  • Do you like their approach to building a Website? If the style of a designer is very modern and you like classic, it might be a good idea to opt for someone who is a closer match. Also check to see if their quality level is up to your standards.
  • Are they able to meet your timetable? If you have to get the Website up and running in two weeks and they can't start for five days, you are setting things up to fail. Make sure that you communicate your schedule and talk about their current workload and ability to make things happen according to your plan. It doesn't matter if you have a perfect fit if you can't get your Website live when you need it.

Web Designer Qualifications: SEO Knowledge

10/13/2009 1:38 PM By

Of all the skills needed to be a Web designer, one of the most important is a good knowledge of search engine optimization (SEO) strategies. This is crucial, because if you are able to design a website that has SEO power, you'll be able to sell a client on your skill set much more easily. The page ranking one gets from a standard search is a very important thing on the Web, as it brings potential customers to a page or Website.

Basically, SEO can be considered a marketing strategy that is specific to the Internet. If you are schooled in ways to design Web pages for greater traffic, then you can not only design Websites, but improve on them as well. In order to do any of this, you'll first need an understanding of things such as keywords, search engines and tags. Once you have a working knowledge of SEO terms and techniques, you will be better able to help your client achieve a good page rank when people search for them, their products or their services on the Web.

Designing Personal Websites

9/18/2009 1:45 PM By

Designers don't just create Websites for companies and institutions. Personal Website design is also a popular category. These days, self-employed people realize that having a presence on the Web is a necessary thing and many hire designers to build one for them. The Web design strategy you use for a person is similar to that you use for a company with one important difference; the person is the product.

That said, the keywords you select for search engine optimization and tagging will have to do with the name of the person and the field they are in. For example, if your client's name is Joesph P. Smith, you will want to include all variations on his name:

  • Joseph P. Smith
  • Joe Smith
  • J. Smith
  • Joey Smith
  • J.P. Smith

If Joe is an architect, you'll also want to use tags that reflect his field, such as: architect, homes, houses, building, etc. You may also want to include things such as a city or town, and a business name, if appropriate.