Posts Tagged ‘web’
Browser Compatibility
9/17/2009 2:16 PM By Catherine THave you ever seen a Website that looks one way on one computer–and totally different on another? Browser compatibility is one of the most important features one can have. You'll want to have a consistent look, so that the Website is the same on any computer–with any browser. If you are looking to hire a freelance Web designer or a full time employee, make sure that they understand how to do this before you bring them aboard.
When you ask a potential designer about their Web design strategy, be sure to let them know that you want the Website to display well on all of the latest versions of the following browsers:
- Firefox
- Internet Explorer
- Safari
You may also want to point out that, with Safari, you'd like it to display well on both Windows and Mac. Once you have this important area covered, you can rest easier knowing that your Website will look good on the majority of computers. After the site is complete, you may want to test it on different browsers, just to be sure.
Whether you are a designer looking for the next big project, or a company with a project in need of a designer, Artisan can help.
Refining Your Web Site
9/13/2009 10:37 AM By Catherine TMaybe you've already got a website promoting your freelance work. Is it as good as it can be? Does it showcase your best, most recent work? Is the design up-to-date and easy to use?
Janet Green, marketing director for the Greater Des Moines Partnership, suggests going through the same process for yourself that you would for a freelance website client. If you aren't a web designer by trade, you may want to trade favors with a web designer friend to help you come up with a plan.
- Start by refining your needs and objectives. Be specific — not just "more money" but "income of at least $XX,000 a year from freelancing."
- Identify your target audience, and do research to learn as much as you can about these people's tastes and preferences.
- If you don't already have a serviceable domain name, get one that is easy to remember and clearly indicates your name and/or what you do.
- Map out the content that is going to be on your site. Put the most used links — including, of course, your resume and portfolio — on the home page.
- If you're not a designer, keep it simple. If you are, keep it simple and incredibly visually appealing.
Stuff to Learn
8/21/2009 10:31 AM By Catherine TA freelance web designer needs some design training, HTML experience, and a knowledge of popular software such as Adobe Photoshop and Macromedia Dreamweaver. What other skills can make you more marketable?
- E-commerce, particularly installing shopping carts and credit-card processing capabilities
- Database integration
- Search engine optimization
- Knowledge of popular affiliate programs and advertising options (such as Google AdSense)
- Knowledge of cross-browser and cross-platform issues
- Understanding of web color variations
Information Architecture
7/17/2009 10:30 AM By Catherine TMany people who start out looking for web design jobs find they spend more time deciding how a site should be structured than how it should look. If this area of site construction fascinates you, you might consider specializing in information architecture.
Information architecture is based on the idea that we don't just look at websites, we interact with them to perform tasks. A site with good architecture makes it easy for us as users to get those tasks done.
The information architect serves as the voice of the user, encouraging features that make the user experience easier and clearer, while discouraging those that are likely to confuse or irritate the audience. People in these jobs need an excellent understanding of design and technology, but also the ability to write clearly and conduct usability research.
How to Write for the Web
7/10/2009 10:18 AM By Catherine TUsability guru Jakob Nielsen did a groundbreaking study in 1997 about the way people read websites. He found that people don’t settle down to read a web page the way they might a book or magazine. Instead they scan the page, looking for information of interest. Here are some recommendations for catching a “scanner’s” eye:
- Use bulleted lists (like this one!)
- Use boldface keywords
- Make subheads informative
- State one idea per paragraph
- Keep writing tight
- Use objective language rather than “marketese”
Web content writers need a firm grasp of these techniques to help make their work stand out and attract clicks.
What is AJAX?
6/23/2009 1:35 PM By Catherine TAJAX is short for Asynchronous Javascript And XML. The most popular thing about AJAX (often rendered "Ajax") is its ability to create near seamless, no-waiting applications. One of the best things about Web 2.0 technologies is the ability to use AJAX to cut the waiting time to zero when it comes to loading features, maps or other content. AJAX combines XHTML and CSS, uses something known as "asynchronous data retrieval" and Javascript to eliminate the wait. A great example of Ajax at work is Google Maps. When you drag sections of the map to look at them, they load in real time. There is no hourglass or "please wait" icon while the graphics load. That's thanks to Ajax.
AJAX is not new. It's a new way of using existing Web design technologies and is compatible with most Web browsers. To start learning Ajax to help you get freelance Web developer jobs, you'll need to have a knowledge of HTML, XHTML and Javascript. Ajax lets your Javascript communicate with the server using the XMLHttpRequest object. If that sounds like a foreign language to you right now, you need to put some study time in with the basics before you can start using Ajax to earn money as a freelance Web designer. But once you have the knowledge and skills to move forward, let Artisan help you find the perfect company for you.
How the Internet and E-Commerce Have Made User-Centered Design Critical to Success
6/8/2009 10:48 AM By ArtisanThe early days of the Internet – the late 1980s – lacked any user Interface Design principles. Since most Internet access was via dial-up modem, slick graphics, effective navigation, and usability engineering was non-existent. Fast forward to today and all freelance Usability Designer tips include user-centered design as a critical – sometimes the most important – component of website architecture.
Just as brick and mortar businesses attempt to make it easy and pleasant for customers to buy – using attractive locations and reasonable prices – e-commerce sellers desire the same mix. Usability experts and Interface Design professionals integrate pleasing aesthetics and information organization to make the user-friendly buying process enjoyable and simple. The most successful user Interface Design tips stress these features. Consequently, the most successful usability consultants market themselves based on these principles.
By understanding the audience and employing usability testing procedures, you can enhance your freelance career by stressing your process to create an effective user-centered design that maximizes revenue and brand loyalty for your clients. You can emphasize that you employ graphic design with taste and minimal clutter, while using consistent navigation that allows users to get to information in three clicks or less.
Why Usability Testing Procedures Are Critical to User Interface Design Principles
5/8/2009 10:48 AM By Catherine TAn experienced usability professional understands the criticality of employing usability testing procedures to optimize their interface design. Less experienced, although possibly technically superior, Information Architects and Interface Designers sometimes overlook the importance of testing to high level performance on a usability job. Here is why experienced usability experts include user testing as part of their process.
First, for a moment, think about the wide variety of needs of companies and websites. A Government site desires a user-centered design, but lacking a profit motive, seldom needs the best of the best when hiring usability specialists. Contrast this position with a large e-commerce company, like Amazon.com. These companies need to maximize user Interface Design principles to offer a totally user-friendly experience for customers to enjoy the most revenue possible.
Usability experts, who incorporate effective testing into their design process, usually refine their architecture to produce websites that embody the mantra, “Don’t Make Me Think Too Much”, espoused in his book of the same name by usability expert, Steve Krug. Usability testing procedures can achieve the ultimate goals of users: Simplicity, consistency, and conventionality of site navigation and information retrieval.
Getting Paid to Write for the Web
3/10/2009 10:17 AM By Catherine TIf you look at job sites for Web content writers, you may find a number of jobs listed that don't ask for experience or writing samples, or encourage you to write about "anything you want." Others may not want to see your portfolio, instead asking you to write samples on topics of the employer's choosing.
All of these should be red flags. A legitimate web content site will pay real money to experienced writers. Low-grade sites instead try to get something for nothing (all those free samples!) or pay you based on a percentage of clicks to the work you create.
If you have something to say that's worth real money on the web, you can find a legitimate site that will pay you in cash, or start your own site and build an audience that will be worth money to advertisers.
Web Design Beyond Technical Know-How
3/9/2009 1:41 PM By Sharon PotschSome beginning web designers make the mistake of concentrating their energy on the technical aspects of design with no study of the aesthetics. Do you know what a good website is supposed to look like? What makes a site visually pleasing and user-friendly? Good design is a combination of lean, effective code that works properly and has pleasing visual presentation. The responsibility for the success of any given destination on the Internet must be shared between graphics and Web design. Don't neglect a study of visual aesthetics when you're learning the ropes. It will come in handy later when you start looking for freelance Web designer jobs.
Another concern is how your designs work. Are you required to incorporate Flash or Javascript features? How will they work together with the other features or widgets required? What about users who don't have the bandwidth to make those fancy features work? Making one part of the site user-friendly and able to work in harmony with the rest is an important factor in good design. You can start the journey by studying books already written in the areas you want to learn and by taking a long look at successful Websites that have features similar to what you want to create yourself.








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