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The Photo Marketing Association
7/3/2009 1:08 PM By Catherine TThe Photo Marketing Association (PMA) is a professional trade group that supports those involved with the photo imaging industry by helping them stay on top of new technology, among other things. This organization can be a great resource for photographers, but it is also a wonderful networking tool for marketing professionals who want to have an edge in their arena. Photo imaging has become a highly technical specialty that is constantly evolving, and many different career fields make use of photography for advertising and promotional purposes. PMA has over 20,000 members in more than 100 countries, and the group offers many perks to those who join. In addition to educational programs, the organization also provides access to marketing research and various business services. The "Member Service Center" has industry statistics and publications available, and the association has many related "member associations" that fall under their umbrella. These associations serve various specialties within the field. The group is also tied in with trade shows. For more information about membership costs, as well as details on the regional divisions that may be located near you, check out their Website.
