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The Production Artist’s Role

10/22/2008 10:28 AM By

The production artist does more doing than concepting. While this is a junior role in many art departments, it is a vital one, taking a concept from a rough plan into a finished product, often on tight deadlines. Some of the projects a freelance production artist might do include:

  • Create Flash animations from an art director's drawings
  • Shepherd a package design through prepress to be sure the finished product matches expectations
  • Take a senior designer's logo and use Photoshop to deploy the logo in business cards, letterhead, and a web template
  • Lay out a catalog using a product list specified by a creative director

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