Usability Experts Must Market Both Their Portfolios and Their Process

Hiring usability specialists is strongly dependent on their portfolios. But, suppose your completed project portfolio is not yet overly impressive. How can you get noticed by better or more well-known clients? Try impressing prospects with your usability engineering expertise and the process you’ve developed to create the wonderful website designs in your current portfolio.

Newer Interface Design professionals can win a good usability job if they convince the client prospect that their process includes –

• Learning about the client’s customers – current and potential – to create a user-centered design.
• Creating a website that makes it obvious what users should do to get the information they want.
• Effective and pleasing graphical design, but uncluttered and tasteful web pages.
• Usability testing procedures that reinforce the successful interface design or identify areas needing improvement.
• Obvious optimization of usability, simplicity, and consistent navigation processes.
• High level ability to meld pleasing aesthetics with information presentation and organization that is wonderfully user friendly.

Combining an effective display of your Interface Design portfolio to date with a presentation of your process and technique used to create your finished products should impress major clients even if your next Fortune 500 project will be your first.

Tags: creative freelancers, portfolios

This entry was posted on Wednesday, April 8th, 2009 at 10:47 am and is filed under Career Resources. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.