Why You Need Social Media

4/26/2009 11:28 AM By

Social media is exploding right now, with good reason—it is wonderful for networking. Whether you are a freelancer or work for a large company, having some social media knowledge can help advance you in your career. Facebook and Twitter pages are quickly becoming the new “face” of companies on the Web, and you don’t want to be left behind. Getting started on most social media Websites is simple. Mastering them can be a bit more challenging.

Being up on social media 101 isn’t enough these days if you work in a creative field, but social networking doesn’t have to take up all of your time. Scheduling in “maintenance” during your day to tend to your LinkedIn, Twitter, Facebook or Ning accounts can help you keep up on the latest features. For example, did you know that LinkedIn allows you to add feed from a WordPress blog to your profile? Or that you can add yourself to Twitter directories to help raise your chances of being found on the Web? Building in social media time should be a part of your marketing plan. After all—it is a free way to get the word out about your skills—isn’t it worth a small investment of time?

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