Client: AOL Video On Demand
Project: Web Site Design and Usability
Solution: RESPONSIBILITIES
I acted as author of the specification documents that defined every detail of the user experience from sign-up, installation, and navigation.
DELIVERABLES
The final hand off came in the form of a requirement document created in MSWord, which contained, wireframes of all the instances, as well as explanation of flow and behavior. Additional guidelines were created to inform partners on the proper insertion of co-branding.
RESPONSIBILITIES
Wireframes
Flows
Specifications
Client: Horizon Blue Cross Blue Shield of New Jersey
Project: Web Site Design
Solution: CHALLENGE
After a sizable teaser campaign involving billboard, television and radio advertising, the campaign web site had the daunting task of delivering the new campaign message to the viewer. We needed to satisfy curiosity while building enthusiasm. Finally we had to channel interested users into the joining site.
STRATEGY
We started by presenting a home page that was very similar to other advertising matching placement, iconography and font usage. We satisfied curiosity telling the story and inspiriation. We seasoned the content with links and options for signing up.
SUCCESS
The campaign rejuvenated the consumer interest which boosted the current customer base.
Client: Netflix
Project: Website Design and Usability
Solution: I joined the team as the interaction designer. As such, I was responsible for a great deal more than just design, where design met other disciplines, such as, taking usability findings and defining design solutions that met the usability data. Working with the developers to insure a cohesive scalable HTML. Working with product managers to upgrade services in function and usability
