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Creative and marketing communications director with over 25 years of experience in creative marketing for print and Web. Joyce's experience spans numerous industries and national brands, and encompasses brand strategy, consumer relationship management, in-store experiences, integrated marketing programs, capabilities brochures, annual reports, promotions, POS, email campaigns and direct mail. She is skilled in interfacing directly with clients, to ascertain their needs and the best methods to reach their consumers, as well as devising new ways to induce consumers to try and become loyal to brands. Joyce crafts business plans, research summaries, corporate values manuals, for notable clients such as Citibank, Visa, McDonalds, FedEx, Sprint, Ameritech, Washington Mutual, Hyatt and Lettuce Entertain You.
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