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Laura is a content manager who specializes in large-scale, Web-based communications. In her current role in a B2B copyediting team, Laura refines and refreshes online content, ensuring that all web content supports and advances Motorola’s brand objectives for their Home and Network products in global markets. Her copy meets editorial standards, and best serves customer needs. As she has grown within the role, Laura has also taken on responsibilities for providing editorial direction, and managed projects from concept to completion, ensuring consistency and standards at every check point. The technical aspects of her role include updating XML-based content, using Vignette CMS. Her major strengths include content creation, search engine optimization, online marketing, and technical and creative writing. Laura was hired by About.com as the “guide” of the Auto Buying Advice site. She created this site, building it from 0 to over 1000 pages of content.
She also created and managed a blog for About.com. The articles she wrote for that site included how-to’s and tutorials. Laura also has a keen eye for SEO. She has performed site audits to ensure published content continually met standards. She can create highly optimized, keyword-driven pages, which improve search engine traffic and grow unique visitor numbers. In 2008, Laura completed her MSJ from Medill with a concentration on business and financial reporting.
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