|
Mary is an Account Supervisor with 10 years of experience. She is currently enrolled in a Master's program to receive her degree in Integrated Marketing Communications. Mary most recently worked with Carol H Williams Advertising Agency as an Account Supervisor on the firm's major accounts with Kraft, P&G, and Lactaid. She teams with her clients to plan integrated marketing programs that span website development, TV, radio, print collateral, promotions, outdoor, and event marketing. For P&G, Mary managed the rollout of a family picnic event that traveled to 10 US cities to showcase P&G brands within a home setting. The event included marketing collateral, a website, radio advertising, concerts, truck wraps, sweepstakes, and in-store promotions. She has also done brand and marketing consulting for Downy and managed the development of the Miracle Whip IMC program pitch. While at Burrell, Mary worked with Sears on print and radio campaigns for their retails stores. She also managed development of internet advertising, microsite, newspaper, magazine, radio and television for their national BHM program. She builds strong and lasting relationships with her clients and she works wonderfully with internal/external creative teams.
|
