Client: Kohler
Project: E-Commerce Site
Solution: I wrote the full copy for this website redesign based on Sterling’s tagline, “inspired by the realities of life!”
Client: Intersect
Project: Complete branding
Solution: I developed the company name, branded terminology as well as copy and concepting for its brochure and website.
Client: Robern
Project: E-Commerce site
Solution: I wrote the full copy for this complete website redesign.
Client: Catalyst, residential high rise
Project: Full branding
Solution: I developed the “Are You?” campaign concept and wrote copy to launch CATALYST's marketing campaign across print, web and on-site signage.
Client: Sears
Project: E-Commerce site
Solution: I wrote fun yet response-oriented promotional copy for Sears.com and Kmart.com across nearly all the product categories these retailers offer.
Client: Presidential Towers
Project: Marketeing for "move", a new approach to health and fitness.
Solution: The program offers prizes and other incentives for residents who adopt healthier habits, and the name “move” sends a not-so-subtle message to potential residents. I wrote copy for on-site signage, printed collateral and web.