Client: Dairy Management/Wal-Mart/NFL
Project: Create a brochure handout to promote buying dairy products at Wal-Mart throughout the entire NFL football season.
Solution: Two handouts in one. Front half is NFL schedule/pointers. Back half is gameday recipes/tips.
BACK COVER HEADLINE: Snacks for your armchair quarterbacks.
NOTE: The front cover is shown in the previous image.
Client: Dairy Management/Albertson’s
Project: Create a cool freebie for elementary school kids after their first grocery store tour that promotes dairy products for stronger bones.
Solution: School book cover
HEADLINE: Thumbs up for dairy
Client: 3M/K-Mart
Project: Develop an umbrella theme and integrated spring sale promotion at K-mart for unrelated 3M brands.
Solution: Start Smart
HEADLINE: [ON ACTUAL POST-IT NOTE] Hi--Gone to Kmart for the March 3M Start Smart Sale! Mom
NOTE: This icon/themeline shown on the refrigerator magnet was used for all POS materials and packaging.
Client: The Beef Council
Project: Create a tagline and icon to promote a new line of pre-packaged beef dinners that can prepared in less than 10 minutes.
Solution: READY SET DINNER!
NOTE: This icon was used for all POS materials and packaging.
Client: BP Global/Corporate Branding
Project: Create an internal vehicle than can be used worldwide to remind top level personnel of newly-adopted key corporate standards.
Solution: A revolving disc paperweight
NOTE: Box front shown on left. Disc front shown in middle. Disc back shown on right.
Client: The California Raisin Board
Project: Create a campaign to reposition raisins as a power bar alternative for in the minds of moms.
Solution: THINK BEFORE YOU SWEAT. RETHINK RAISINS.
Client: Dairy Management
Project: Introduce and implement quarterly retail dairy promotions.
Solution: A series of interactive CDs
Award: Silver in The London International Awards
NOTE: Carrier cover shown on left. Inside right panel with disc shown on right.
Client: America’s Dairy Farmers/Pillsbury
Project: Create a print ad that promotes cheese for award-winning recipes in the Pillsbury Bake-Off.
Solution: Make the judges drool.
Client: Dairy Management/Wal-Mart/NFL
Project: Create a brochure handout to promote buying dairy products at Wal-Mart throughout the entire NFL football season.
Solution: Two handouts in one. Front half is NFL schedule/pointers. Back half is gameday recipes/tips.
FRONT COVER HEADLINE: YOUR ARMCHAIR QUARTERBACK COMPANION.
NOTE: The back cover and sample inside pages are shown in the next image.
Client: Levi’s/Goody’s [Other Retailers]
Project: Create an in-store poster to encourage game-loving teens to purchase their jeans and shorts at Goody's.
Solution: HERE'S A FREEBIE THAT'LL BLOW YOUR PANTS OFF.
Client: Milk Processor Board/Nabisco
Project: Create a themeline/graphic for in-store POS to promote the purchase of Oreo cookies with milk.
Solution: Love at first dunk.
NOTE: This themeline/graphic was used for all POS materials and packaging.
Client: Proctor & Gamble
Project: Create one print ad that promotes the distinct benefits of three different fabric care products.
Solution: Use animals to communicate the message.
HEADLINE: Less odors. Less wrinkles. Less spots.
Client: Solo Cup Company
Project: Create a print ad that introduces and promote the portability of a new covered plate.
Solution: Meals to go.
