Client: Dove, Unilever
Project: Launching the new Dove Shine Therapy System to the North American market.
Solution: Prepare new copy and editing existing copy for North American print ads.
Client: Jo Malone
Project: Launch of Kohdo Wood Collection
Solution: Create tri-fold direct mail pieces that used inspiring images and romance copy to evoke the mood of the Kohdo collection.
Client: La Mer
Project: World Ocean Day Brochure
Solution: Through direct mail and point of purchase brochures I briefly explained the foundation of the La Mer skincare line, its inspiration of the sea, and La Mer's partnership with Oceana, a campaign to promote preservation and awareness.
Client: La Mer
Project: World Ocean Day pg. 2
Client: Dove, Unilever
Project: Launch of Cream Oil Body Wash
Solution: Edit existing copy making it suitable for the North American market.
Client: Giorgio Armani
Project: Re-writing the North American training manual as a fun and entertaining experience for the retail trainees of Giorgio Armani.
Solution: I created a handbook that interpreted the shopping experience as an exercise in theatre.
Client: Giorgio Armani
Project: Training Manuel pg. 2
Client: Girlshop.com
Project: Hired as staff copywriter for the site.
Solution: Write creative and quirky descriptions of clothing and accessory collections sold on the Girlshop.com website.
