Client: Fantasy Arts
Project: Corporate ID, logotype and collateral material
Solution: Fantasy Arts (a startup game design studio) wanted a hip logotype with a classic science fiction flair that would translate well both in print and on-screen, and that could be animated for game intros. My solution was to incorporate early sci fi art deco elements inspired by the classic silent film Metropolis
Client: Chicago Hauntings, Inc
Project: Corporate ID, logotype and website
Solution: Chicago Hauntings, a local tour guide company, needed a brand new visual identity that was more in line with their position on the market. While the competitors in their niche have a less polished, more gory/sensationalist approach, Chicago Hauntings are actually more of a local history tour company, anchored in actual historical facts and events. My solution was to choose a style that evoked more of a victorian flair, to set the client apart from the competition and create a sense of credibility and historical relevance.
Client: Total Recall Media, Inc
Project: Corporate ID, logotype and collateral print material
Solution: The client is a creative agent, representing creative talent, putting together and managing integrated marketing teams of freelancers for bigger marketing assignments. Their motto is "Integration & Collaboration" and the assignments are typically production oriented, so I chose to symbolize this with cogs in a clockwork type mechanism, emphasizing the physical work over the analysis and strategy.
Client: Houdini International, LLC
Project: Corporate ID, logotype, collateral print material and website
Solution: The client is a high-end interactive agency. To set them apart from the very modern, sleek, minimalist competition, I chose to focus on the magic connotations in the name, using Harry Houdini (the escape artist) as a metaphor for doing the impossible. I thus provided the client with an instant background story for the classic 15 second "elevator pitch", combined with a highly unique retro style that can be mined endlessly for communicative purposes.
Client: Better Business International
Project: Corporate ID, collateral print material, brochure and website
Solution: The client is a business language consultant, training high level corporate execs in foreign languages for export business purposes. They wanted a classic, strict corporate profile but with a modern touch. I chose a nautic theme for them, using sailing as a metaphor for succesful business navigation in a global marketplace. The assignment also included revising an existing logotype and art directing photo shoots.
Client: Moderaterna (governing political party of Sweden)
Project: Training website
Solution: The client needed a training website and CD-rom for their election workers, to provide them with a communicative political platform, to be able to answer pertinent questions in election rallys and public campaign work. I based the design on two thematical aspects of the client's political platform: "blue skies", to symbolize better times ahead, and "turning the page", to represent a change from the incumbent political party. The client ended up winning the election and the party leader, featured prominently on the website, is now Prime Minister.
Client: DHL
Project: Emission Simulation Tool (web-based business application)
Solution: The client wanted a web-based sales tool to show their customers the environmental and economical effects of re-routing global shipments. I designed a clean and easily navigated interface based on a distinctive DHL color palette.
Client: (private)
Project: Cartoon portrait
Solution: Vector illustration
Client: The Swedish Society for Nature Conservancy
Project: Web-based game for kids
Solution: The non-profit client wanted a fun game to engage and teach kids about the nature in their immediate environment. I designed a game based on a bumblebee character and provided the client with several concepts to choose from. They ended up going with the character design in the middle.
Client: SIF (Swedish Industrial trade union)
Project: Web-based PR and training
Solution: The client wanted a concept that could explain the benefits of joining the union to a teenage audience. I developed a story-based animated concept based on three teenagers playing in a band, who were working part time after shool, to get money for a studio recording and take the band on the road.
Client: Spray / Razorfish
Project: The client is a Swedish Internet provider, web hosting service and web portal (once owned by US company Razorfish).
Solution: The client needed a Christmas campaign website, to promote their services. I developed a concept based on the principles of giving presents and sending holiday greetings, entitled "The Christmas Machine". The design was packaged in "atomic retro" style as an interactive christmas greeting gizmo, through which visitors could create custom designed christmas greetings, play games, get help with rhymes for christmas gifts, and much more.
Client: (private)
Project: Poster for a kid's room
Solution: Illustration and comic book cover facsimile
Client: Tech Data
Project: "Disc Golf" sales campaign (print and web)
Solution: Illustration used as part of an interactive game that constituted the online core of a sales campaign.
Client: Houdini International, LLC
Project: Print collateral and promotional pieces
Solution: A closely coordinated design scheme for brochures, business cards, correspondence cards etc
Client: SE-Banken (major Swedish bank)
Project: Training certificates
Solution: I designed diplomas that were part of an internal certification process for banking staff members
Client: Tech Data
Project: "Grand Prix" sales campaign brochure and website
Solution: The client, an IT product distributor, needed an integrated sales campaign consisting of DM print material and a website. The sales campaign was geared towards purchasers with major IT product retail chains, to encourage them to change their purchasing behavior and choose Tech Data as their main provider. The campaign pitted purchasers against other purchasers in a race to score the highest order numbers. The piece presented here is the introductory brochure. Participants were then linked to an online racing game, where they were rated according to their sales figures. The performance of their car in the racing game was affected by how much their sales had improved from the last week.
Client: (private)
Project: T-shirt prints
Solution: Pop-art motifs
Client: (private)
Project: Wall art
Solution: Pop-art treatments of Chicago photos
