Client: Lucky Brewing Company
Project: Krusty Krab Kolsch Ale bottle labels
Solution: A beer label that grabs you by the claw and doesn't let go. Die cutting adds to the impact of this label.
Client: Woods Industries
Project: AC Delco consumer packaging
Solution: Product packaging for auto related power cables and accessories.
Client: Thomson Consumer Electronics
Project: Advanced Audio division logo
Solution: Logo for RCA's Advanced Audio division, responsible for developing and manufacturing audio components for Thomson Consumer Electronics.
Client: Print Resources
Project: Corporate Identity
Solution: Develop a simple, straightforward mark for Print Resources, a printing broker. Graphic treatment of two sheets of paper serves to suggest the printing process without identifying Print Resources as a printer, and also imparts a sense of motion and process.
Client: Conseco
Project: Who's Who in Black Indianapolis recruitment advertising
Solution: This ad speaks directly to young African-American professionals, and aims to position Conseco as a means for realizing potential. This is accomplished by showcasing the photo of the young, successful professional female as an example of potential realized through Conseco, along with straightforward copy that addresses the multiple opportunities within the company.
Client: Restora
Project: Restora product identity
Solution: Restora, a new-comer to the consumer probiotics category (think drinkable yogurt with active cultures to aid digestion) needed an identity. This mark provided them with a presence that is casual and approachable, conveys an active lifestyle and uses a hand-drawn brush letter technique similar to larger dominant competitor products in order to impart a sense of establishment to the end consumer.
Client: Conseco
Project: Race for the Cure team logo
Solution: A simple yet striking solution for the Conseco participants in the 2009 Susan G. Komen Race for the Cure. This solution takes advantage of an opportunity to combine the ubiquitous pink ribbon with the event year (2009), resulting in a simple yet highly successful mark.
Client: Spot Water Management
Project: Corporate Identity
Solution: Corporate identity for Spot Water Management, an irrigation planning and management company.
Client: Wasabi, LLC
Project: Corporate Identity
Solution: Corporate identity for Wasabi, an Asian sourcing company. This solution plays off of the spicy nature of prepared wasabi to reflect this company's drive to source the hottest products from Asia. The stylized "a" in the logo delivers impact without relying on overused traditional Asian themes or graphic treatments.
Client: Conseco
Project: Benefits Manager Magazine ad
Solution: Speak directly to a key decision making group (corporate benefit managers) about Conseco Worksite and its ability to add value through supplemental insurance. The approach takes a humorous approach to convey how companies might react to the benefit manager upon their decision to implement Conseco Worksite products for their workforce.
Client: Woods Industries
Project: Yellow Jacket consumer packaging
Solution: Consumer packaging for Yellow Jacket, a premium electrical cord product line for professional contractors, sold primarily through Lowe's.
