Client: Roche Diagnostics
Project: Internal Communications
Solution: As part of the Global Marketing Teams social media initiative, I managed the internal communications. This newsletter educated and equipped senior marketing managers in global offices on the practice, approach, and strategy of social engagement Roche wanted to use.
This is a sample of one of many multi-faceted newsletters that incorporated video.
Client: ProVim
Project: Media Relations (Publicity Campaign)
Solution: As part of our media relations campaign, I wrote and submitted news releases like this one to news outlets and contacts. We generated news coverage in to media and industry outlets such as Web Host Industry Review.
Please visit the link to see the coverage: http://www.thewhir.com/web-hosting-news/011711_Web_Host_ProVim_Acquires_Two_Hosts
Client: Roche Diagnostics
Project: Social Media Engagement
Solution: I managed the development and build out of Diabetes-Link, a health, wellness and lifestyle blog for people with diabetes. This project was in support of the overall social media initiative and assisted with community development of North American diabetes bloggers.
You are welcome to visit the site. Here is the URL: http://www.accu-chekdiabeteslink.com/index.html
Client: Indiana University Purdue University at Indianapolis
Project: Rebranding
Solution: Wrote and managed the design of this brochure as one on several communication assets to bring the IUPUI Speaker's Lab into compliance with IU branding conventions. This, among other assets, also clarified messaging and gave the Speaker's Lab a professional look and feel.
