Client: St. John's Health System
Project: Program identity & ad
Solution: Saint John’s Health System wanted to launch a behavior-based weight loss program, but needed a name. And a logo. And a tagline. And an ad. Their agency of record, St. Claire Group, enlisted the help of myself and my design partner, Amy McAdams. We conceived all of the elements, and brought them together in the above print advertisement.
Client: MutualBank
Project: Wealth Management Services Brochure
Solution: When this project came along, the client had just undergone a major rebranding initiative (from Mutual Federal Savings Bank to MutualBank) and wanted a wealth management services booklet to help inject the new brand with meaning. Rather than focus on specific services, I conveyed the intangible benefits of investing with MutualBank, giving them a sense of warmth, reliability and friendliness.
Client: The City Of Muncie, Downtown Development
Project: Promotional banners
Solution: A few years ago, the Muncie Center for Downtown Development had a little money to spend. And they wanted to spend it on an an outdoor advertising campaign to improve the city’s image among local teenagers, and hopefully stem the brain drain. I wrote the copy and Amy McAdams did the terrific art for these outdoor banners, which dotted the city’s streets for months, much to the chagrin of several older, cantankerous locals.
Client: Peyton Manning Children's Hospital
Project: ENT promotional literature
Solution: St.Vincent needed a flier to promote the ENT department at Peyton Manning Children’s Hospital. Their audience: Attendees at the St.Vincent-sponsored Indianapolis Symphony Orchestra Family Concert Series. This was a quick-turnaround job, approved with minor revisions two days after I received the assignment.
