Amy


Reference #: 48125
Industry: Print, Web
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Amy is an ACD level Copywriter. She has strong concepting skills and works closely with art directors and creative teams to conceive print, web, video and audio campaigns that exceed client expectations. From her extensive agency experience Amy is able to take on many additional responsibilities from selecting stock photography and graphics to minding budgets. She is an innovative problem solver with an open and easy going personality. Amy can create an impressive range of voices from subtly irreverent to earnest and fun-loving and can tug at heart strings with very few words at all (see Exclusive Resorts campaign).


Description
Client: Exclusive Resorts
Project: The client wanted to encourage families to visit their resorts
Solution: Creat a campaign that observes the fleeting nature of youth and encourages quality family time.
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