Client: Conseco Services
Project: Conseco Patriot annuity product brochure
Solution: This is the intro page from a 12-page brochure that was used as collateral material for agents selling the annuity product to clients.
Client: JD Byrider
Project: Print ad: Auto dealer recruiting
Solution: This ad was created to entice dealers toward the client's auto-franchising program by stressing both its historical successes and modern approach.
Client: ITT Technical Institute
Project: Print ad
Solution: ITT Tech is an educational institution that is identified in many people's minds with training for manual and/or "hands-on" work (computers, technical, engine-maintenance, etc). However, they had also begun nurses' training. They were looking for a way to convey this new opportunity to people who might be interested...but who might not readily think of ITT as the place to which they could turn.
Client: Conseco Services
Project: Sales promotion/incentive
Solution: This direct-mail piece announced and created interest in a promotion that allowed sales agents to attend an NFL game for free.
Client: Conseco Services
Project: Trade ad: Agent recruiting
Solution: This trade ad was created to entice sales agents to sell Conseco products by emphasizing the company's respect for the sales person's need for independence, unencumbered by too much corporate restriction and regulation.
Client: Conseco Services
Project: Direct mail: Sales incentive
Solution: This piece was mailed to the company's licensed sales agents. (This is the outside of the four-panel piece.) The project represents a lighthearted approach to building excitement regarding that year's "sales celebration" in Hawaii--by announcing Dick Vitale as a featured speaker at the event.
Client: Conseco Services
Project: Direct mail: Sales incentive
Solution: This is the interior of the direct mail piece.
