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Katrina
Katrina is an Online Marketing Director with a uniquely diverse background. Although her career has progressed through ascending marketing roles each has required her to take on alternative responsibilities. This enabled her to understand the creative and management elements of marketing initiatives. She’s done extensive market analysis including surveys, profiling, social media research and usability testing and created HTML emails, sales kits and PowerPoint pitch presentations. In her last role she converted a purely informational website into a full service social media forum. Through site analysis she identified their target audience, overhauled all sections of the site and developed brand new sections to meet their needs. She utilized viral marketing, social media, blogs, designed weekly HTML emails, banner ads, and microsites to create buzz and acquire new business. Other roles she’s played throughout her career are Creative Services Manager, Web Designer, Print Designer and has managed e-commerce marketing for a variety of Fortune 500 retailers.
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