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Amy is a marketing and brand manager with 6 years of experience for consumer oriented brands such as Campbell Soup and Starbucks, and she has 3 years of management consulting experience with Deloitte Consulting. She went to Northwestern for undergrad and has her MBA from the University of Michigan in marketing. Amy specializes in building and reinforcing her clients' brand and marketing activities in 4 categories. These include brand identity development & positioning, building communication strategies, leveraging consumer research, and new product ideation & development. Her experience at Starbucks consisted of enhancing the brand while cultivating needs in the midwestern markets. She led strategic planning of advertising and PR and launched programs that greaw their business 30% in those markets. She also served as the key media spokesperson over 21 states. Amy is an excellent communicator and oversees multiple agencies in PR, advertising, and media placement. She also has experience successfully developing grassroots campaigns. Amy has managed 360 degree marketing campaigns from consumer research to launch and analysis. She is available for consulting projects immediately.
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