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A tried-and-true integrated marketing strategist, Michael is passionate about creating actionable strategy for Fortune 100 companies. Under his guidance, companies develop better business plans, and gain market share through campaigns that integrate multiple channels simultaneously.
Michael's clients trust him to advise them on how to best leverage their existing brands the best communication tools available (traditional marketing, direct response, SEO, keyword searches, e-commerce, e-marketing), the appropriate methods to connect with consumers (from clicks to bricks), and the optimal measurements of success (front-end systems that identify key insights from a sea of information).
As a direct result of Michael's leadership, a major DIY retailer’s customer retention program now connects with consumers at key touchpoints throughout the "lifecycle" of a move. This program reinforces the brand’s essence of empowerment and personalization, and their customers have a newfound sense of connection with the brand via Web (signing up for offers, receiving custom e-newsletters based on their interests), print (special offers by mail, larger presence in the U.S. Postal Service's change of address kit), word-of-mouth (relationships with realtors and brokers), and in-store (more awareness of classes, projects and products). When his agency later won a competitor account, they hired Michael again to help them determine the role that digital marketing should play in their overall communications strategy. He devised new metrics for their email campaigns, and recommended a new search strategy that would measure both search terms and dollars spent.
Michael has proven himself to be a driven professional who continually sets measurable performance goals for himself, his teams, and his clients.
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