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Arik is a marketing manager for WiseCampus - www.isleptthroughclass.com. He has shaped the company’s online media strategy through their website, blog, SEO, SEM, paid-search, PR, social media outlets, email marketing, and mobile advertising. Arik began his career in radio, helping to develop an online stream and selling ad space online. He then transitioned to WiseCampus where he has created their digital marketing strategy and implemented it from the ground up. Arik works with targeted websites to place advertisements targeting his main audience, college students. He has created a Twitter, Facebook, and LinkedIn page and is currently negotiating a mobile advertising tie-in with AT&T Yellow Pages. Arik uses Google Analytics to measure the success of his efforts and he works with Yahoo and MSN as well. He also brings in vendors such as Exact Target and Constant Contact to manage and measure his email marketing initiatives.
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