John

John is a marketing strategist who believes firmly that customer engagement must be the core competency of any business: they are the "true decision-makers," and determine a company's success. He is a valuable contributor to any marketing effort, because he has expertise in planning, execution, as well as analysis. His up-front planning results in more cohesive projects, with set and achievable expectations, and meaningful measurements of ROI. John is also a champion of digital marketing, as more than just Web sites, podcasts and social media. He advises his clients on how best to integrate traditional and emerging media/techniques, for a holistic impact on the customer. Open communication is paramount, between the company and its customers; they should feel able to share ideas back and forth about what's being done well, and what could improve in order to preserve the relationship. John also advocates for word-of-mouth and grassroots marketing, as a method of building any client base. John's professional experience (before, during, and after he completed a Bachelor's degree in marketing) includes optimizing internal planning (to reduce campaign timelines, duplication of efforts, and unnecessary costs); improving SEO through metatags that are based on how people think; business analysis; marketing analytics; usability studies; and SEO. Select achievements include assisting Wal-Mart in selling more of their house brands, by improving product mix and placement in their circulars, and advising Enterprise Rent-a-Car on a brand segmentation strategy.