|
Doug excels at assessing his client's business goals, and identifying key areas of opportunity that are immediately actionable. Once a problem or gap becomes clear, Doug looks at the underlying issues, as well as the consumer opportunity: what and why they buy, competitor performance, how promotions affect sales by region/category. He develops close and long-standing relationships with his clients to determine what services are required, key performance indicators, and requirements. He then develops a strategic-yet-tactical plan of approach, and manages the process from start to finish. Doug thrives in roles where he can "connect the dots" across organizational boundaries, and between disparate groups, to achieve common goals.
As the Director of Business Development for Nielsen, a leading market research provider, Doug served as product manager, business developer and solutions consultant to a wide variety of Consumer Goods Retailers and Manufacturers across the country. In one instance, he led a national team to transition over 1100 users to a new solution platform through strategic planning, training coordination and hands on leadership. By purchasing Nielsen's Web portal (SaaS) their clients were provided with one place where they could keep track of and review a tremendous amount of customer data related to revenue and target markets (demographic research, purchasing patterns). Doug's background in Web development, as well as his understanding of usability and how to engage users through a site's navigation, made him an ideal fit to sell and support this application. He approaches "problems" in a creative manner, and has additional skills in conflict management, group psychology, fostering collaboration, and facilitation through "creative chaos." As a manager of account, creative, and programming teams, Doug has the innate ability to understand internal needs and talents, and to leverage these in ways that elevate the bottom line. During his employment transition, Doug continues to keep his skills sharp through freelance product development, marketing and strategic planning with two start-up organizations.
|
