Client: Tercica Pharmaceutical Company
Project: Ad for Increlex IGF1 treatment for children of extremely short stature
Solution: Our agency launched Increlex, successfully convincing docs to accept a new disease state. For years, Endocrinologists were prescribing growth hormone for children of short stature when they had ample growth hormone and really lacked IGF-1, the protein truly responsible for bone growth. Our campaign was informational and now many kids being treated with Increlex are growing at last!
Client: Ferndale Labsw
Project: Rep sales brochure for Mastosol Adhesive and Detachol Adhesive Remover
Solution: One positioning/headline (mine) worked for both these products. The line was, "Prevent Separation Anxiety" and it allowed us to do a two-in-one 8pg sales aid with o0ne half devoted to Mastosol and when you flipped it around, the other half devoted to Detachol. It actually saved the client money and reps loved it.
Client: Promius Pharma
Project: Ad and Website for brand new derm company, Promius Pharma
Solution: How do you launch a new derm company in a marketing world focused on "me too" Seb Derm and atopic dermatitis products? You talk about the companys' vision of "Unlimited Possibilities" and use a brand image of a Tangram to pay it off. A Tangram is an ancient Chinese puzzle with 7 pieces that can be rearranged in infinite ways to create recognizable shapes. The logo design, like the company, offered unlimited possibilities.
