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Rachel is a talented Marketing Manager with a strong background in consumer goods and durables. Her experience includes new product launches, comprehensive marketing plans, media buying, and creating brand-right, value-added promotions, incentives, and sponsorships. From initial strategy to final analysis, Rachel's plans are quick to implement, and cost-effective. She keeps an eagle eye on her client's industry, and takes company history, channels, and market research all into account, to guarantee that messaging is unique and reaches the right consumer.
Before starting an independent marketing consultancy, Rachel was responsible for marketing the Motorola Bluetooth product line in North America, to increase market share in a competitive category. She built relationships with retailers, and ensured that they were fully supported with advertising and merchandising. When Motorola's automotive channel decided to enter the mobile GPS category, Rachel led the exclusive launch with Radio Shack, and made sure that all messaging in-store and in external advertising (viral video, Web, print) maintained brand consistency. Her strategic plan included external as well as internal messaging to reinforce Motorola's authority in mobile communications. This initiative was unique for Motorola's marketing team: the North American marketing plan served as the model for subsequent global marketing efforts.
Rachel is very accustomed to working on cross-functional teams made up of product developers, creatives, and engineers, as well as retailers, outside marketing and PR agencies.
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