Client: Watchfire Signs
Project: Trade publication print ad
Solution: 50's industrial era "Time-O-Matic" needed a makeover and clear recognition that they were in the business of helping marketers speak to their customers. This integrated campaign offered clear-speak to the sign company owners, changing the conversation from being about selling nuts-and-bolts sign "equipment," to being about selling a long-term, on-site profit generating signage solution.
Client: IRL
Project: Print ad
Solution: Using the "Rock Stars and Rocketships" tagline espoused by Gene Simmons of Kiss, this ad sought to capture the spirit of the month and assure the fans that IndyCars are not glorified taxicabs riding the "Hillbilly carousel" that is NASCAR, but honest-to-goodness rocketships pushing the limits of what's possible on pavement.
Client: IRL
Project: New Business Pitch
Solution: This print piece was part of a pitch that helped WilliamsRandall secure IRL business. The print ad shown spoke to the pageantry of the month of May, as well as the folksy, hero-in-the-making appeal of young drivers such as Sam Hornish Jr.
Client: Scotts Miracle-Gro TurfBuilder Fertilizer
Project: Scotts Advantage Microsite
Solution: Scotts spent close to $10 Million on a spring campaign, during hard economic times, explaining why you pay a little more for what they put in the bag. The microsite offered a companion piece to that tv campaign for the yard geek who wanted to dig a little deeper. In addition to generating site clicks, the site was also successful in acquiring sign-ups to a successful email reminder campaign.
Client: Integrity Pharmaceutical
Project: Stuart Prenatal
Solution: Stuart Prenatal was a brand familiar to the mother's of pregnant women, but not the pregnant women themselves. A new customer acquisition strategy included couponing and advertising featuring a more contemporary take on the experience of pregnancy and new motherhood.
Client: ExactTarget
Project: Lead Acquisition Campaign
Solution: Using free educational white papers as the hook, we created multiple ad versions to test creative elements. A clear winner was a provocative, anti-spam/anti-clutter headline that encouraged marketers sending emails to not bother emailing anyone unless they could do so in a manner that was relevant, anticipated and personal.
