Client: The Insurance Store
Project: In 2008, The Insurance Store, which had previously offered a selection of Medicare Advantage products only, needed help launching the sale of individual and family health plans.
Solution: The Insurance Store is a website dedicated to helping individuals, primarily Medicare beneficiaries, find an insurance plan that fits their needs.
Client: Covenant Health System
Project: Each of the hospital’s service lines had it’s own site with it’s own look and feel, creating a confusing user experience.
Solution: Created one easy-to-use site that extended Covenant’s overall brand position. This site was a 2007 Web Marketing Association Web Award Winner.
Client: Hello World Clothing Company
Project: Hello World has developed SmartZip™ Sleeper to help make parent’s diaper changing days and nights a little easier.
Solution: I partnered with Cynthia Wise to help her launch the Hello World Clothing Company™ brand. At the outset of our collaboration, we set about to create a clothing company brand that told a consistent and inspiring story at every consumer touchpoint. It was my goal to harness the competitive advantage of her sleeper design. In December 2009, Hello World saw the success of more than a 2-year long ideation, manufacturing and branding journey. Hello World was prominently featured on Dooce.com, the leading example of a well-written personal blog about motherhood. Dooce is ranked 26th on Forbes’ list of the most influential women in media. As a result of publicity, there has been an almost 1,325% increase in site traffic. The sales were non-stop for 3 days.
Client: The Insurance Store
Project: Create an entertaining marketing piece that would illustrate the unexpected ways in which health insurance comes in handy to help The Insurance Store target younger individuals for its new line of health insurance plans.
Solution: Developed a series of viral videos starring one sneaky cat and several uninsured, unsuspecting victims. The spots, and the accompanying website, humorously reinforced the need for insurance, even among young and financially struggling individuals.
Client: Newmar Luxury Motorcoaches
Project: The leading luxury RV manufacturer needed a website that reflected its innovative brand—and a way to make it easier for prospects to find the site.
Solution: A site that reflects the company's emphasis on quality and craftsmanship, as well as to improve its competitiveness in keyword searches on sites such as Google, Yahoo! and MSN. In the first weeks after the 2008 brand launch, more than 51,000 visits to the site were logged, 66 percent of which came from search engines.
