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During her three years at Sears she has managed campaigns through direct channels including direct mail, email, offers at point of sale and mobile. She’s worked with nearly every business category under the Sears brand and averaged around thirty campaigns annually totaling a marketing budget of almost $3,000,000.
Very knowledgeable of Pay-Per-Click and SEO strategies Jennifer works with analytics partners to establish targeting, agencies for creative, print and procurement and then the actual merchant teams. She attributes her success to experience combined with strong relationship building abilities and a determined personality.
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