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Laura is a marketing strategist and team leader with a proven track record of producing innovative marketing programs that generate sales leads and build customer loyalty through branded experiences. She is skilled in utilizing both off-line and online tactics to create high-response as well as loyalty/retention campaigns at the regional, national or global level. She is an expert in integrated multi-channel campaigns; skilled in SEM and search analytics; and dedicated in every role to overachieving expectations and delivering measurable results. Laura's background has a strong foundation in traditional marketing and promotions, and has continuously developed her skillset as new methods of targeting and engaging with consumer communities emerge. She enjoys working on the corporate side, to bring out the very best in a brand. These roles have paved the way for Laura to demonstrate her ability to develop strategic business plans, made manifest through successful online and in-store promotions.
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