|
Kathy is an experienced publishing professional who specializes in print and online project management initiatives. She collaborates well with people at all levels within a business on strategic planning, editorial, content management, and product development, marketing, sales, and sales management. She is adept at both identifying a user need, and assembling teams to accomplish project tasks.
During her career, Kathy has had the opportunity to create and develop award-winning books, content, series, and Web sites. In her role at ABA, Kathy was responsible for overseeing the migration of all publication-related site content into one central location (2000+ pages of content, all-told). Using Amazon and Netflix as a benchmark, Kathy researched the needs and goals of target users (focus groups and online surveys), wrote the RFP and strategic plan, assembled the team, established editorial guidelines, persuaded nearly 100 departments to participate by providing information, spearheaded the marketing efforts (SEO, Google Adwords, podcasts) and conducted user testing in phases along the way. In her freelance business, Kay writes and edits book reviews, book proposals, and product reviews; a combination of factual and persuasive/influential writing.
|
