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Cheryl is a dynamic, versatile, and results-focused sales and marketing professional with more than 18 years of progressive experience driving organizational and client growth and market expansion through strategic design/execution of consumer and B2B marketing programs, digital media solutions, and communications strategies. She possesses demonstrated abilities to target, acquire, and retain diverse customers within competitive retail, CPG, travel, technology, entertainment and financial services verticals. The “enabler of solutions,” Cheryl has been recognized for generating multimillion dollar revenue and increasing market share through highly effective client strategy and program development and aggressive identification/pursuit of new business opportunities. She champions up-front strategy and investment in technology that spans mediums. She leverages her ability to recognize and capitalize on market trends and impact bottom-line through strategic planning, competitive market research, and sales forecasting.
Cheryl has consulted with small start-ups, and large companies, on their marketing initiatives. Building upon a background in “classical” marketing, as well as her MBA, Cheryl continues to connect brands with consumers, via traditional and innovative forms of marketing and advertising. She enjoys working in-house and within agencies, identifying marketing goals and developing plans to achieve them. In addition to her strong experience in client-facing roles, Cheryl has full command of building relationships with partner agencies, creative teams, and vendors.
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