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John is an accomplished marketing manager with 13 years of experience. He most recently worked for Consona Corporation, where he successfully planned and managed highly effective integrated marketing campaigns. Market research and analysis of trends and recommendations of strategic and tactical actions to improve efficiency and competitiveness were major job functions. John is a skilled communicator and hands-on writer with experience developing print and online content. He is well-versed in SEO and SEM tactics and has executed PPC and organic search strategies. Previously, with Pearson Education, John led the international marketing department's traditional and online marketing campaigns while serving as corporate liaison with global publishing and licensing partners. He worked with editorial, production, sales and marketing teams to develop strategic marketing plans. He also spearheaded a global online initiative for Pearson from concept through hands-on development of the user interface and coordination with IT to ensure business requirements were met. John is an analytical thinker and complex problem solver seeking to leverage his extensive experience in search engine marketing, content development, web design, collateral creation, branding, product promotion, international business development and relationship management.
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