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Daniel is an accomplished art director who made progressive strides during his tenure at DraftFCB. Initially hired as a pre-press operator, Daniel worked his way up through the ranks, leading a core team of direct mail artists. He contributed strategy and hands-on work to projects for such top Draft clients as the US Postal Service, Motorola, Cadillac and Kaiser Permanente. His portfolio includes complex direct response and end-user education campaigns, print ads, online promotions, press kits, POP and trade show marketing pieces. Daniel takes a strategic approach to design, and has also been brought into branding projects such as Kaiser Permanente's introduction of their Thrive sub-brand; Daniel sourced appropriate imagery and developed a unique color palette which would speak to their target audience. He is adept on the Mac platform, using Quark, Illustrator and Photoshop; he is intermediate in InDesign.
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