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Fiona is a top-notch interactive media planner, with 8 years of experience in account strategy and multimedia marketing. She has worked with name-brand clients in the retail, automotive, insurance and sports industries. Currently, Fiona works closely with interactive media buying agencies to develop behavioral and contextual rich media advertising campaigns. Every day, Fiona partners with vendors, programmers, agencies and clients, educating them on her company’s points of difference, and proven track record in sales-generating clicks and conversions. Prior to this position, Fiona managed interactive accounts, overseeing the implementation of SEO, keyword, SEM and IYP ad placement. This involved choosing the best site(s) for ad placement, compiling the campaigns themselves, then overseeing the process from implementation through analysis and reporting. Fiona is passionate about educating companies, employees and clients alike on the importance of effective and efficient interactive advertising!
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